The episode of Report (Rai3) aired February 11, 2024 has focused on this business model, which is considered the most polluting in fashion due to its disposable nature.
From the designers' initial sketch to their online or global retail release, garments take just 15 days. The term "fast fashion" indicates that only 15 days pass between the creation of a garment and its release.
The Report service has brought attention to this devastating but still too little known world ofsuper fast fashionThe episode revealed that clothing items are sold and returned multiple times, travelling between Europe and China and causing significant environmental damage, resulting in low-quality garments sold at extremely low prices and new collections being launched at short intervals.
Furthermore, during the broadcast it was also shown the Greenpeace report on the fast fashion industry : in the last 20 years it has doubled its production and multiplied its collections, increasing online sales without, however, increasing the life cycle of the garments.
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Greenpeace Italy has in fact published a report entitled "Fashion on the go. The hidden cost of online returns: the thousand turns of fast-fashion that pollutes the planet" in which the returns of 24 items of clothing purchased on the e-commerce platforms of eight major fashion companies were analyzed.
To conduct the investigation, GPS trackers were used to trace the movements of the clothes, revealing that the packages traveled a total of approximately 100.000 kilometers across 13 European countries and China in just 58 days.
The report confirmed that easy and free returns generate significant environmental impacts. Emissions from the transportation and packaging of clothing were analyzed and showed an increase in CO2 emissions.
The Report episode also highlighted that Ghana has become the world’s largest dumping ground for used clothes, with 15 million items arriving every week, causing serious environmental disasters.
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