The House of the Children of Mouse: a resounding success for the web-show that challenges television.
500.000 views in 3 days, 1 million live messages: "The House of the Children of Mouse" is a real boom.
The show, which challenges traditional television, focuses entirely on live social media and features 12 TikTokers with millions of followers.
A unique experiment in Italy:
Half a million views on the official YouTube page in just 3 days.
A million comments in chat during live.
An innovative format that puts the web at the center.
A technological investment oriented towards social media.
The protagonists:
Enzo Bambolina, house coordinator.
Rita De Crescenzo, Laura the divine, Papusciello, Mucella.
Salvo Salemi and his son Luigi.
Grandma Milina Gatta and her grandson Giuseppe D'Anna.
Francesca Squillace, Salvatore Ferdinandez, and Vittorio Anthony Obiechefu.
Trash: a key word of the show:
The protagonists discuss what it means to be trash.
"Trash is freedom, the ability to do fun things to entertain people."
"There's no fear of being judged 'garbage' by the rest of Italy because there's much more garbage elsewhere."
A great success:
Constantly very high listening levels.
A unique example in the Italian panorama.
A major production with a 500mXNUMX house built from scratch.
A technological investment for simultaneous live broadcast on multiple Tik Tok profiles.
Massimiliano Triassi, producer of the show:
"We have launched a unique experiment in Italy."
"A new product that focuses entirely on live social media."
"A totally new product that launches us into the future where TV and the web blend perfectly."
A future for the web-show:
"The House of the Children of Mouse" is an example of how the web can be used to create innovative and successful content.
The future of television lies in its union with the web.
The House of the Children of Mouse is a model to follow for the creation of new successful formats.
Show partners:
Lee coffee, Spice bar, Better, Mister savings, Italian ego, Red roses, Moero, Punzo Zero.
The House of the Children of Mouse is a true phenomenon that is conquering the Italian public.
A success that shows how the web is an increasingly important platform for the creation of entertainment content. A future full of new possibilities for the web-show.
EDITORIAL TEAM
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