After "O Liò," the perfume marketed by Nunzia Giuliano in honor of her father Carmine, here comes "EroeS 17," another brand that gives a nod to the world of Camorra.
The capital E and S refer to the initials of Emanuele Sibillo, the baby boss of the Forcella children's gang who died in an ambush in 2015, called, precisely, ES17. 17 like the seventeenth letter of the alphabet, precisely the s.
This time, too, it's a perfume, and it's being advertised on TikTok by the family themselves. In one of the commercials, while the number 17 is engulfed in flames, the tune of a rendition of "Bella Ciao" plays, as if to emphasize and emphasize the concept of heroism, even victimism, associated with the man who was actually the leader of the group of young criminals who wanted to overthrow the Mazzarellas.
The baby boss was the head of the infamous "Paranza dei bimbi" of Forcella
Emanuele Sibillo was not a hero, he was not a partisan, nor an innocent victim, but rather a tormentor, a boss who sowed death and terror, only to be himself a victim of the 'laws' of the criminal world to which he belonged and which he sought to conquer. Since his death, a veritable cult has developed around him, fueled and encouraged by his own family and friends.
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For example, we remember the small altar with his bust in Forcella, which became a place of pilgrimage and which we had confiscated. But we cannot venerate evil, we cannot glorify the Camorra, we cannot celebrate those who kill and commit abuses. The heroes are quite different, even those who do not bow their heads before these people.
Our ultimate goal is to make the apology of the Mafia and Camorra a crime.”- declared Francesco Emilio Borrelli, MP of the Green-Left alliance.
A dangerous message
"The marketing of products that celebrate criminal figures like Emanuele Sibillo is a worrying phenomenon that risks transmitting a distorted message to young people, normalizing the Camorra and crime. It is essential to counter this trend and promote a culture of legality and respect for the rules."
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