The Provincial Command of the Guardia di Finanza of Bologna has completed a tax recovery operation exceeding 11 million euros, through the analysis of two distinct operational contexts.
In the first scenario, four “Influencers” with a total of 50 million followers were examined. For two of them, completely unknown to the tax authorities, the Fiamme Gialle had to investigate the earnings obtained not only through publications on social media and professional collaborations with companies in the field of “Influencer marketing”, but also through the creation of content on renowned adult entertainment sites.
The second context involved five digital creators, also undeclared to the tax authorities, active in the provision of paid online services.
For three of them, the application of a specific additional tax on income, introduced by the 2006 budget law, to those who produce, distribute, sell and represent adult material, including in multimedia format, was reported to the Revenue Agency.
The total amount of this additional tax, equal to approximately 200 thousand euros, is intended for interventions to support the entertainment sector, which has been severely affected by the pandemic.
Overall, influencers ' cooperation was extensive, with prompt compliance with tax authorities' requests and timely payment of the amounts due to the Treasury. Only in a few cases did they reserve the right to conduct further investigations before proceeding with the tax authorities' procedures.
This operation is part of the broader context of collaborative and synergic relationships established between the Emilia Romagna Regional Command of the Guardia di Finanza and the institutional interlocutors, aimed at signing a memorandum of understanding to protect the legal economy and industrial districts.
The operation involved several companies characterized by a notable development, also considering the opportunities offered by the web, with the consequent generation of huge business volumes.
