"Participation in COMICON Naples was once again thrilling ," says Salvatore Colella, CEO of Capri Group. " Seeing such a huge number of young people pursuing a passion is truly extraordinary and a significant sign. Capri Group chose to support COMICON Naples because we share the same values of friendship, art and culture, equality, and respect. This is a major event born in Naples that has worked tirelessly to become first national and then international, just as we have done with our company. We feel it is our duty to be present and support the major events organized in Naples and Campania because we believe that networking is always a winning strategy. Thanks to this connection with COMICON Naples, we were able to provide a day of joy and games to the children and young people of six local associations, and this was the highlight of these four days at the Mostra d'Oltremare ."
Alcott dedicated the last day of COMICON Napoli 2024 to creativity with the creator contest, involving comiconians and their joy of living. More than 150 boys and girls participated in the contest, in person and online, and among them 10 were selected to create content for the official social media of Alcott, which once again shows attention and sensitivity for generation Z, creating job opportunities.
"After the success of the Rome and Naples stages, we're returning to our city, bringing Creator Day to Comicon 2024, opening the opportunity for all boys and girls who want to have fun to participate, " says Davide Zauri, creative director of Capri Group. " We didn't look at the numbers or the popularity of the profiles. Alcott's choice was to truly reward the joy of living, and at the International Pop Culture Festival, there are plenty of creativity and smiles. Now we have new content creators who will liven up our official social media channels, and others will join them at Creator Day in Milan, scheduled for May 9th at the Alcott flagship store on Via Torino."
The selected and hired boys and girls will create their Alcott outfits in complete freedom and will have fun creating content without any guidelines, expressing their way of being.
