Nike chose Naples to film the commercial for its 'Art Racing Collection' line, together with Nocta.
The sportswear line that pays homage to motor racing by combining the technical aspects of Nocta with the essential lines of motorsport.
The video was shot on the streets of Naples , featuring a motorbike crashing into the Municipio station on Line 1 of the Naples Metro, and features cutting-edge graphics. Nike posted it on its social media channels to launch its 'Art Racing Collection' with Nocta.
And it was also reposted on social media by the city councilor for transport and infrastructure Edoardo Cosenza.
A true tribute to the culture of running, motorsport and the city of Naples. The video, entitled “The adventures of Mr. Do Road is here!”, is a short film of about a minute and a half shot in March 2024.
The Neapolitan locations featured in the advert:
Posillipo: The opening scene opens with a car chase speeding along the scenic Posillipo hill, with the church of Sant'Antonio as a backdrop.
Lungomare di via Caracciolo: The escape continues along the Mergellina seafront, offering suggestive views of the Gulf of Naples.
Decumani: The ancient heart of the city, with its narrow streets rich in history, is the stage for a game of Backgammon between the protagonists.
Galleria della Vittoria: The imposing monument, symbol of Naples, is immortalised in one of the shots of the commercial.
Metro Station Line 1 – Piazza Municipio: The two protagonists find themselves inside the station, where an adrenaline-filled motorbike chase on the escalators takes place.
Molo Beverello: The commercial ends with the exit from the station, on the side of the Molo Beverello, with the Maschio Angioino dominating the scene.
In addition to the breathtaking locations, the spot boasts an exceptional cast:
Malika El Maslouhi: The 25-year-old Italian-Moroccan model, face of prestigious fashion houses such as Chanel and Dior, plays the female lead.
Mr. Do Road: A giant anthropomorphic white rabbit, straight from the world of cartoons, accompanies Malika on this urban adventure.
The production of the spot is by Think Cattleya srl, a production company of the Cattleya group. The direction was entrusted to [insert director name], while the choice of locations was handled by [insert location manager name].
“The adventures of Mr. Do Road is here!” is more than just a commercial, it is a true declaration of love for Naples, a city full of charm and energy that is the perfect backdrop to celebrate the passion for sport and adventure.
