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16 September 2025 - 10:55
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4 September 2025 - 17:35
Naples. It is with deep sadness that we announce the passing of Mario Talarico, one of the last heirs of the historic family of Neapolitan umbrella makers.
Talarico, who passed away at the age of 93, dedicated his life to carrying on the artisanal tradition of the "Antica Mario Talarico" workshop, founded in 1860 by his grandfather Giovanni Buongiovanni.
From his workshop on Via Toledo, Talarico created umbrellas of the highest quality, appreciated by illustrious customers such as Prince Antonio De Curtis (Totò), Pope Francis, Prince Charles of England, Hollywood actors, international singers and world-famous athletes.
Its umbrellas, made with fine San Leucio silks and handles made of real horn, bamboo, Sorrento lemon, and cherry wood, were true works of art, capable of turning rain into "champagne," as the company's motto went.
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A witness of the Neapolitan artisan tradition
Mario Talarico was more than just a craftsman: he was a true witness of the Neapolitan artisan traditionWith his passing, a piece of the city's history is lost, but his legacy will live on thanks to his nephew Mario Talarico Junior, who has worked alongside his uncle in the shop since 2006.
A future marked by tradition and innovation
Under the leadership of Mario Talarico Junior, the "Antica Mario Talarico" workshop has successfully combined tradition and innovation, opening up to the online world with a website and social media. However, the heart of the company remains firmly anchored in the values and artisanal techniques passed down from generation to generation.
A legacy that lives on
The passing of Mario Talarico represents a great loss for the city of Naples and the world of craftsmanship. But his legacy will live on in his umbrellas, which will continue to protect people from the rain and inspire dreams with their beauty and uniqueness.






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