CThere is growing interest in the "savory breakfast" and the "American breakfast" in the homeland of the croissant and cappuccino
La Italian breakfast it is always more Blazer e saladNot only milk and biscuits or coffee and croissant are among the most loved breakfasts of the inhabitants of the Bel Paese; in fact, in recent years, more and more Italians are choosing to start the day with avocado toast, pancake e muffin.
The data emerges fromObservatory on the gastronomic habits of Italians* carried out by the portal tablertegusto.it who examined the user habits from the 2018 to today.
Savory breakfast? More and more trendy
La savory breakfast It is increasingly present on Italian tables and - in the reference period 2018-2023 - the volume of online searches dedicated to recipes for a savory breakfast shows double-digit growth (+61,88%).
Many choose it within one varied and balanced diet, as an option to start the day by limiting the number of sugars but not skimping on the calories that are necessary to face a long day at work. From smartphones and desktops, users browse reference cooking sites or query search engines to find new savory recipes to try for breakfast.
But what were the most clicked recipes in the last 12 months for a good savory breakfast? The interest in the dough for savory crepes is firmly in first place (with over 2 million 500 thousand searches in the period examined), while the pleasure of a Soft focaccia (about 1 million 500 thousand searches) for breakfast and a brioche bread to be filled as desired (450 thousand searches in the same period) complete the podium. Outside the top places we then find a great classic of the French breakfast: the original recipe for a wave omelette (with over 230 thousand searches).
Stars and Stripes breakfast
Analyzing traffic data and month-on-month searches with the relevant keywords of interest has made it possible to identify a growing interest from users also towards the American breakfast, which marks a growth of +13% in the period under review.
The most searched recipes for indulging in a perfect American breakfast - in the last 12 months - take us back to the great classics of the stars and stripes tradition: the original recipe of the timeless pancake (with almost 4 million 470 thousand searches), the basic mixture for Crepes desserts (over 2 million 500 thousand searches) ei muffin chocolate, also here in their most classic version (over 900 thousand searches).
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To users of Tavolartegusto.it - founded in 2011 by Simona Mirto and today among the most read cooking sites in Italy - easy and quick recipes are popular, explained and proposed step by step, from replicate e share on social media where the hashtag # is all the ragetablertegusto.
"Breakfast is the first step of the day - comments Simona Mirto, founder of Tavolartegusto.it – and to prepare it in the best possible way you need quick and simple recipes with which to pamper yourself and face commitments with the right energy. However, everyone has their own needs and preferences: from light breakfast to American breakfast, from gluten-free or lactose-free breakfast to savory breakfast. At breakfast there is room for all tastes and there is a right recipe for everyone".
Region you go to, favorite breakfast you find
What's the favorite recipe for the most important meal of the day in Veneto? And in Molise? Data from Tavolartegusto.it—a leading observatory on Italians' searches for food—also provides a snapshot of Italians' regional interest in the first months of 2024:
six pancake unite Italy, in the north the most consulted is the recipe of Banana Bread (over 90 thousand searches in Lombardy alone during the first six months of 2024); in the center however, the competition becomes fierce between Avocado Toast (more than a thousand searches in brands) e Benedict eggs, while in the south there is a noteworthy interest in the healthiest Porridge (almost 10 thousand searches in Sicily alone).
Sugar-free breakfast
Porridge also tops the list of breakfast searches unsweetened, next to light biscuits and to the always loved one Apple pie, this time in his version unsweetened.
From the point of view of the genre, no surprises: le women were the most active in searches for sugar-free breakfast recipes (90% of total searches) and, in general, in the online search for recipes for preparing dishes (86%) compared to men (which stop at 14%).
The observatory shows us a country that is also changing in its breakfast preferences, and "Italians are diversifying their morning habits with increasingly varied and interesting choices. This evolution reflects a growing interest in one lifestyle healthier and more diverse, where every type of breakfast according to taste and need has its own space and its own recipes to experiment with” concludes Simona.
*Proprietary data on user searches and online traffic of the Tavolartegusto.it site were analysed, examining the period 2018-2024 with particular reference to the last six months of 2023 and the first six months of 2024.
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