In September 2024, Ferrero will launch "plant-based" Nutella, the legendary spreadable cream, in a vegan and gluten-free version. The company announced the news.
As part of the celebrations for Nutella 's sixtieth birthday and a few months after the launch of the Nutella ice cream version, the note states, a new recipe is coming to the market, created with the aim of offering the unmistakable Nutella experience to those who, out of necessity or by choice, prefer plant-based or lactose-free foods.
The recipe, with plant-based ingredients as an alternative to milk, such as chickpeas and rice syrup, is suitable for people who are lactose intolerant, offering them the opportunity to enjoy, or return to enjoy, the same unmistakable Nutella experience that they had to give up.
This new product also responds to a recent food trend, Nutella emphasizes, defined as the “flexitarian diet,” which is embraced today by approximately 12,5 million Italians who, within a varied and balanced diet, have flexibly chosen to favor foods of plant origin, moderating the consumption of foods of animal origin.
Like Nutella, Nutella “plant-based” is also gluten-free. Furthermore, it is certified by the Vegetarian Society as “Vegan Approved”. The design of the production line dedicated to Nutella plant-based, explains the company, began in January 2023 and the first industrial productions are dated June 2024, after about 18 months from the start of the works.
It will be distributed starting from September 2024 in the large-scale retail channel in Italy, France and Belgium in the 350g format and will also arrive in other European markets in 2025.
“In the year of celebrations for Nutella's sixtieth birthday, thanks to the spirit of innovation and entrepreneurship that has always characterized Ferrero, Nutella will have the opportunity to write a new page in its history,” comments Stefano Lelli Mami, regional marketing manager Nutella Italy.
“Nutella plant-based is produced in Italy, at the Sant'Angelo dei Lombardi plant in the province of Avellino, demonstrating the Ferrero group's commitment to continuing to consolidate its presence in the country and its industrial footprint,” Mami underlines.
