The “Día de Los Muertos” event in Umoya captivated audiences with ten sold-out dates from October 19 to November 10, 2024. An experience that brought the magic of Mexico to Italian audiences, receiving the patronage of the Mexican Consulate.
A Success with the Public and Critics
The event was orchestrated by Materya in collaboration with Umoya, offering a spectacle of authentic Mexican music, colors and flavors. The Mexican community of Naples, represented by Vania Zuleika García Ruiz, expressed their appreciation for the inclusion and recognition of one of the most important holidays in Mexico, highlighting their deep gratitude for the collaboration that allowed the celebration of the “Altar of the Day of the Dead” in its XVIII edition.
An Unprecedented Cultural Experience
The event, sponsored by the Mexican Consulate, took place in the suggestive Umoya Natural Experience, immersed in the greenery of the Mediterranean Ecopark. The atmosphere was enriched by scenography designed by Materya, including giant skulls and illuminated altars. The event, a fusion of music, colors and flavors, has seen an increase in dates thanks to the success achieved.
Engagement and Entertainment
Each evening was characterized by elements of folklore and innovation, with performances of traditional dances, mariachis and interactive activities. Among the main attractions, magic shows, culinary challenges such as the Spicy Challenge and the Interactive Cosplay of Coco. Gio Setola, co-founder of Materya, highlighted the satisfaction in creating an event that combines tradition and innovation, promising even richer and more unforgettable experiences in the future.
