During the 'Sinergie' event in Milan, dedicated to real estate agents and technology in the sector, a new concept was presented: real estate intelligence. Emanuele Frontoni, professor of Computer Science at the University of Macerata and co-director of the Vrai – Vision Robotics & Artificial Intelligence Lab, explained the potential of this new intelligence related to the real estate sector.
Real Estate Intelligence
Real estate intelligence is based on the use of data, images and other multimedia content to improve management and communication in the real estate field. Frontoni highlighted the importance of these tools in recognizing significant events in the sector and in real estate communication and marketing.
Innovations in the Sector
The professor also highlighted the innovations introduced by generative artificial intelligence, which offers new opportunities for content creation and enrichment of real estate descriptions. These innovations allow for a more accurate and detailed representation of the real estate market, supporting agents and clients in their daily activities.
The 'Sinergie' event attracted the participation of experts and professionals in the sector, resulting in an important opportunity for discussion and updating on the technological trends that are revolutionising the world of real estate.
Real estate intelligence seems like an interesting topic, but I don't know if the use of data and images is really that useful in the market. Maybe we need more practical examples to better understand how this technology works.