Milan, 22 November 2024 – The Milan Music Week 2024 di Assomusica. In a week that saw the participation of thousands of music enthusiasts and professionals, the Association played a leading role, holding three panels that sparked debate on key issues for the future of live entertainment in Italy.
“Milan Music Week 2024 confirms itself as an essential event for our sector – declared the President of Assomusica Charles Parodi, who curated the introductions of the three panels of the Milanese week -. We are proud to have contributed with our panels to stimulate debate and analysis on the live music supply chain. The future of live entertainment passes through dialogue, innovation and strong institutional support. I thank all the guests and participants for their valuable contribution and we look forward with optimism and determination”.
The week of Assomusica opened on Thursday, November 21st: among the most discussed topics of the first meeting was the need to promote bureaucratic simplifications that facilitate the realization of live events. The discussion was attended by Paul DeBiasi, Deputy President of Assomusica, Tommaso Sacchi, Councillor for Culture of the Municipality of Milan, and the members of the VII Commission for Culture, Science and Education of the House of Representatives, including the Hon. Federico Mollicone and the Hon. Matthew Orfini.
The second debate instead explored the strategic role of live shows as a driving force for cultural tourism, not only in large cities but also in the villages of Italy. Speakers included Dr. Alexander Leon (President Cles Srl), the Hon. Gianluca Caramanna (10th Commission of the Chamber of Deputies), the Hon. Manlius Messina (VII Commission of the Chamber of Deputies), the Hon. Matteo ricci (MEP) and Dr. Constantine Ciulla (Councillor for Culture and Tourism, Agrigento Italian Capital of Culture 2025).
The third and final panel finally discussed the potential of live music as a fundamental component of Made in Italy and the need to fill the regulatory gap to compete on international markets. Among the speakers were those of Federico Rasetti (KeepOn Live Director and Co-president Live DMA), Vincenzo Bellini (Assomusica Councillor), the Hon. Pierfrancesco Maran (MEP) and Dr. James Vineyard (Directorate-General for Industrial Policy).
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Comments (1)
It is interesting to see how Assomusica has involved so many professionals in the music industry. The topics discussed are very relevant, especially for the future of live entertainment in Italy. But there are still many aspects to improve, especially regarding bureaucracy.