It debuts in Naples and 37 other Italian provinces PosteGoFresh, the new refrigerated transport service dedicated to producers of food and wine specialties.
Designed to ensure home delivery of fresh products purchased online, PosteGoFresh represents an absolute novelty in the Italian logistics panorama.The service was born from the joint venture between MLK Deliveries, controlled by Poste Italiane, and the Mazzocco Srl, specialized in cold logistics. Thanks to this collaboration, the service combines the advanced technology of MLK Deliveries, which allows customers to choose the day and time of delivery, with the temperature-controlled transport infrastructure of Mazzocco.
PosteGoFresh is the first service that ensures the maintenance of the optimal temperature along the entire supply chain, guaranteeing the quality of the products from producer to consumer. The products travel in refrigerated vehicles and can be delivered directly to the home or collected from special refrigerated points. The customer also has the possibility of monitoring the status of the shipment in real time, making the process simple and transparent.
In addition to Naples, the service is already active in other cities in Campania such as Avellino, Caserta e Salerno, with a gradual expansion planned throughout the country. The project is part of Poste Italiane's strategy to consolidate its leadership in the eCommerce sector, offering innovative and customized logistics solutions.
PosteGoFresh arrives at a time of strong growth for the online food and wine segment, which has seen the value and quantity of purchases triple in the last four years. Thanks to this service, Poste Italiane is expanding its range of offers in the eCommerce sector, with a particular focus on a growing segment such as fresh products. The details of the service and the list of locations involved are available on the official website www.postegofresh.it.
Article published on November 21, 2024 - 10:52
It seems like a good service, but I'm not sure if it works well in all areas. I read that it started in Naples, but I wonder if it will be efficient elsewhere. Also, the temperature-controlled thing is interesting, let's hope it really keeps the freshness of the products. Has anyone tried it yet?