In recent years, social media has revolutionized the way we interact, share, and even give to charity. However, this revolution is not without its problems. A recent episode reported to MEP Francesco Emilio Borrelli highlights a growing problem: the abuse of charity as a pretext to gain visibility and followers.
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“Under the guise of charity, they scrounge pizzas and eat them themselves instead of distributing them to the needy… The serious thing is that they think these things are fun.”
Recently, a case emerged that shook the online community. Borrelli, a member of the European Parliament involved in social issues, received a report from a user who sent a video on TikTok. In the video, a group of young people demonstrate how to collect pizzas under the guise of charity, but instead of distributing them to those in need, they consume them themselves. This behavior is not only ethically incorrect, but it highlights a lack of respect for the true purposes of charity.
But why are these episodes becoming more and more frequent? The answer lies in the business model of social media, where visibility and number of followers are often considered metrics of success. For many young people, the pressure to produce viral content pushes them to experiment even with serious issues, turning them into mere gags to entertain the public. This attitude not only trivializes important causes, but also risks undermining the public's trust in genuine charitable initiatives.
The reaction of the online community was immediate and negative. Many users publicly condemned the boys involved, underlining how such behaviors can damage the reputation of real charities. Furthermore, experts in the field have highlighted that this type of abuse can lead to a reduction in donations and public support, as trust in online initiatives is compromised.
It is therefore essential to promote responsible use of social media, especially among young people who represent the future generation of influencers and opinion leaders. Digital platforms must implement more effective control mechanisms to prevent abuse and ensure that charitable causes are supported in the right way. At the same time, it is necessary to educate users on the importance of transparency and ethics in the management of solidarity initiatives.
While social media offers powerful tools to spread positive messages and mobilize resources for noble causes, it is essential to ensure that they are not misused for personal gain. Only through collective commitment can we ensure that charity remains a genuine means of helping those in need, rather than becoming another source of superficial and misleading content.
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Article published on 28 December 2024 - 15:50
It's strange to see how charity is used in a wrong way, there are so many people who need it and instead of helping they enjoy making videos. This is not right, they should think about those who really need it.