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July 5, 2025 - 13:34
Approximately two million Italians are preparing to spend the upcoming Christmas and New Year's holidays traveling, taking advantage of travel agency services. However, bookings have dropped 4% compared to last year. This is attributed to the recovery in global tourism, which has led to higher international rates, impacting particularly on the domestic market and the spending power of Italian travelers.
Sector Growth
Despite the current challenges, the sector's overall performance appears unwavering. Indeed, revenues for organized tourism businesses are expected to grow by 5%, driven primarily by the positive performance seen in early 2024.
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National and International Destinations
For those staying in Italy, the most popular regions include Trentino-Alto Adige, Tuscany, Campania, Lazio, Sicily, and Veneto. For short-haul trips abroad, preferences lean toward Spain, France, Morocco, the United Kingdom, and Austria. For medium-haul destinations, Italians opt for Egypt, Finland, Norway, Iceland, and Sweden.
Comments (1)
It's interesting to see how bookings have dropped, but I wonder if it's just a cost issue or something else that's influencing it. Italian travelers seem to be more careful about spending, but the destinations are still very beautiful.