Outdoor tourism in Italy recorded a significant increase in 2024, with 11 million arrivals and 68 million presences.
These data highlight the growing attractiveness of a sector increasingly focused on sustainable and innovative experiences. ENIT, the National Tourism Agency, announced these numbers during the international fair in Utrecht, Netherlands, where it presented the Italian outdoor as 'excellence in the global panorama'.Article published on 16 January 2025 - 09:38
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The increase of outdoor tourism in Italy seems very interesting and promising for future developments. We hope that this will also tend to improve the infrastructure and services for all the tourists who want to visit.