MILAN – Lega Serie A has signed a new strategic partnership with Bancomat, which becomes the official partner of the Serie A Enilive championship, the Coppa Italia Frecciarossa and the EA Sports FC Supercup for the 2024/2025 and 2025/2026 seasons.
The agreement will guarantee the brand wide visibility in all competitions of the Lega Serie A, through presence on the playing fields, on digital channels and in initiatives dedicated to fans. The goal is to offer exclusive content and enhance every moment of sharing related to the world of football.
“We are pleased to add to our partners a prestigious brand like Bancomat, which from this month will be the official partner of the Lega Nord competitions. Serie A", declared Luigi De Siervo, CEO of Lega Serie A. Satisfaction was also expressed by Fabrizio Burlando, CEO of Bancomat SpA: “We are proud to support Lega Serie A for the next two seasons as Official Partner. This exclusive partnership is an opportunity to promote shared values such as passion, innovation and Italianness”.
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Comments (1)
The agreement between Lega Serie A and Bancomat seems like an interesting initiative to enhance football in Italy. However, I wonder if this partnership can really bring benefits to fans or is it just a way to advertise.