Tommaso Ariemma, recognized for his innovative take on pop philosophy in Italy, is ready to launch a new book entitled "The Feet of the World: How Nike Shoes Revolutionized the Global Imagination." The event will take place at the Feltrinelli bookshop in Piazza dei Martiri, Naples, on Tuesday, January 28th at 18:00 PM. Admission is open to all.
### Pop philosophy and culture
During the event, Ariemma will illustrate the evolution of Nike shoes from a simple commercial product to a globally significant cultural symbol. Focusing on iconic models like the Nike Air, designed by an aerospace engineer, and the figure of Michael Jordan, he will discuss how the brand has built a global narrative of success, pleasure, and innovation. The discussion will be supported by contributions from Adolfo Fattori, Pasquale Raicaldo, Ramon Rispoli, and Pietro Sebastianelli, who will offer a philosophical dialogue on the meaning of everyday objects in popular culture.
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### Philosophical legacy and new horizons
Professor of Aesthetics and Sociology of Art at the Academy of Fine Arts in Lecce, Ariemma has taken philosophy into new realms, demonstrating how modern media and pop culture can be tools for philosophical reflection. Among his previous publications, "Philosophy Explained with TV Series" and "Philosophy of Gaming: From Talete to PlayStation" have made philosophical knowledge more interactive and accessible. The presentation at Feltrinelli will offer an unusual angle for reflection, demonstrating how philosophy can integrate with everyday life and modern trends.
Comments (1)
The topic of Nike shoes and how they changed the way of thinking is interesting, but I noticed that there is not much discussion about other brands that have done the same thing. It would be nice to see a comparison with other products as well.