Tommaso Ariemma, recognized for his innovative conception of pop philosophy in Italy, is ready to launch a new publication entitled "The feet of the world. How Nike shoes have revolutionized the global imagination". The event will be held at the Feltrinelli bookshop in Piazza dei Martiri in Napoli, Tuesday, January 28 at 18:00 p.m. Admission will be open to all interested parties.
Pop philosophy and culture
In the course of 'event's audience, Ariemma will illustrate the evolution of Nike shoes from a simple commercial product to a cultural symbol of global relevance. With a focus on iconic models such as the Nike Air, designed by an aerospace engineer, and the figure of Michael Jordan, he will discuss how the brand has built a global narrative of success, pleasure and innovation. The discussion will be supported by the interventions of Adolfo Fattori, Pasquale Raicaldo, Ramon Rispoli and Pietro Sebastianelli, who will offer a philosophical dialogue on the meaning of everyday objects in common culture.
Philosophical legacy and new horizons
Professor of Aesthetics and Sociology of Art at the Academy of Fine Arts in Lecce, Ariemma has taken philosophy to new spheres, demonstrating how modern media and pop culture can be tools for philosophical reflection. Among his previous publications, “La filosofia spiegata con le serie tv” and “Filosofia del gaming. Da Talete alla PlayStation” have made philosophical knowledge more interactive and accessible. The presentation at Feltrinelli will offer an unusual angle of reflection, showing how philosophy can integrate with everyday life and modern trends.
Article published on 27 January 2025 - 17:00
The topic of Nike shoes and how they changed the way of thinking is interesting, but I noticed that there is not much discussion about other brands that have done the same thing. It would be nice to see a comparison with other products as well.