Yesterday's television evening saw the triumph of "Champagne Peppino Di Capri", a fiction on Rai 1 that won over 4 million viewers, reaching a 25,1% share. A significant result that far surpassed the competition of the Big Brother semi-final on Canale 5, followed by just over two million viewers with a 16,8% share.
Contents
A dive into the 60s
The fiction dedicated to Peppino di Capri retraced the fundamental stages of the life of the famous artist, from his youthful performances in the 40s to his victory at Sanremo in 1973. The story captured the attention of the public also thanks to iconic songs such as “Champagne”, “Saint Tropez Twist” and “Roberta”. The narration of the era of the Italian miracle aroused particular interest and nostalgia among viewers.
Transversal success
The program recorded share peaks above 30% in the final part, marking a boom in audiences especially in the South and Central-South Italy, with 37% and 29,3% respectively. The fiction was also able to involve the younger ones, with a significant penetration in the 15-24 age group, reaching a peak of 24,3% among girls. The interest of the new generations is also demonstrated by the recent collaboration of Peppino di Capri with the artist Gué Pequeno. The success of the program is also reflected in the data of the Total Audience Auditel, which reports the connection of 21 thousand users through technological devices.
Article published on March 25, 2025 - 18pm
Video Chronicles
The success of Champagne Peppino Di Capri really impressed me, but I don't understand how a program like this can attract more than 4 million people. The music is beautiful but the stories are sometimes a bit repetitive.