The play “Festa di Montevergine” by Raffaele Viviani is about to conclude its series of performances, scheduled until Sunday, March 16, after two weeks of sold-out performances. This production is part of the consolidated tradition of celebrating Viviani, an author who has narrated Naples and its traditions with great mastery.
Article Key Points
Through his lyrics, the memories of Neapolitan culture are brought back to life, helping to preserve and spread a precious artistic heritage.
A return to cultural origins
“Festa di Montevergine” is a repertoire work that invites the audience to immerse themselves in the Neapolitan tradition. Re-proposing a show of this kind is not just a mere repetition, but an opportunity to innovate and adapt the artistic content to the current context. This process is common in many countries, such as the United Kingdom, France, America, China and Japan, where the theatrical repertoire is constantly renewed to keep the tradition alive. The current staging transforms the theater into an environment reminiscent of Neapolitan cellars, with tables and chairs instead of the classic armchairs, creating an engaging and participatory experience for the spectators. This scenic choice reflects a modern vision of the opera that connects to the present, increasing the sense of belonging and participation, an aspect increasingly sought after in the era of social media.
Cultural tourism as a bridge between tradition and modernity
The annual revival of Viviani's works proves to be strategic to involve a wider audience, also attracting tourists interested in living authentic and local experiences. The opera "Festa di Montevergine" offers a unique opportunity for foreign spectators to better understand Neapolitan culture through its identity code. The influx of tourists testifies to the success of this formula that marries tradition and innovation, emphasizing the human dimension of tourism that enhances local traditions. The mission of the theater is in fact to maintain a balance between past and present, offering a deeper perspective on contemporaneity.
With repeat performances scheduled for Friday 14 March at 21.00 pm, Saturday 15 March at 21.00 pm and Sunday 16 March at 18.00 pm, “Festa di Montevergine” is drawing to a close, while the public and participants toast to the health and culture that brings us closer across time.
Article published on March 10, 2025 - 13pm
The idea of reviving old works is interesting, but sometimes I wonder if it is really useful for young people. They might find them boring, instead of engaging. Tradition is great, but we also need to think of new ways to attract viewers.