Meta AI has finally made its way to Italy after a hiatus over privacy concerns. In the coming days, users will have access to an intelligent chat feature available in six European languages, including Italian, on Instagram, WhatsApp, and Messenger.
Article Key Points
The company told ANSA: “It has taken us longer than we would have liked to bring our AI technology to Europe as we continue to navigate its complex regulatory system, but we are happy to have finally arrived at this point.” It is important to note that Meta AI is not trained using information from European users.
How Meta AI Works
The Meta AI feature will be available on WhatsApp, Messenger and Instagram direct messages. To activate it, users can click on the blue circle icon or type '@MetaAI' followed by their question in the group chat of their choice. Meta AI will work as an assistant for practical help, such as arranging trips or dinners and adding relevant content to conversations. It will also offer access to information from the web. The feature will be introduced gradually "over the coming weeks."
Projects for Meta AI
Meta AI, which launched in the United States in 2023, will be progressively implemented in 41 European countries, including the European Union states and 21 overseas territories. A company press release highlights that "our largest global expansion of Meta AI to date, it is already used by over 700 million active users every month."
The European launch was initially blocked due to concerns raised by the Irish data protection regulator over Meta's proposal to use public data from Facebook and Instagram users to train its artificial intelligence systems.
Article published on March 20, 2025 - 08pm
Meta AI is finally here in Italy, but I don't know if it's right to use user data to train AI. Let's hope they solve the privacy issues and that it works well on Instagram and WhatsApp. Will it be useful?