Over 350 Guests they participated in “Half Egg Night”, the evening event organized by Caporaso Group a Villa Minieri, in Nola, to celebrate the success of the famous Half Caporaso Egg.
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The event brought together music, entertainment and tastings, offering a preview of what's coming for the Easter 2025. Among the most anticipated moments, the live show by Ciro Corcione and the presentation of new products and collaborations. The evening saw the participation of institutional guests and well-known faces from the agri-food sector.
Between these, Pasquale Sommese, former regional councilor and assessor, and Clement Primiano, mayor of Casamarciano, who opened the event with their greetings. Special guests of the evening were the food experts Jana Foodporn and Francesco Corrado, the journalist Lorenzo Crea and numerous entrepreneurs in the sector. At the helm, Enzo Agliardi led the audience through moments of entertainment and insights into the Caporaso world.
A central role in the organization was played by Office01, a marketing agency specialized in digital optimization, which supports Caporaso in online sales through the marketplace www.caporaso.shop. Among the commercial partners, stands out Maria Grazia Galeotafiore, leader of the chain Conad of the area and exclusive distributor of the Half Caporaso Egg in the Nola area.
Caporaso Group: a story of excellence and innovation
Born in the 60s in Casamarciano, one of the areas most suited to the production of hazelnuts, the company Caporaso Group has its roots in the historic brand founded by Severino Caporaso. Thanks to the quality of the raw materials and a completely internal production chain, the company has become a point of reference in the sector hazelnut processing, spreadable creams, dried fruit and confectionery products.
In 2014, the third generation, represented by Felice and Severino Jr. Caporaso, has started a revolution in the business model, shifting the focus from third-party work to the creation of a strong and recognizable brand, eliminating intermediaries and focusing on direct sales.
This led to the registration of the trademark, the expansion of the catalogue with over 150 references, and the company's presence at the main international fairs, Sigep at Cibus, from Tuttofood to ISM Cologne, until the next participation in Dubai.
The success of the Mezzo Uovo: an idea born during Covid
One of the products that symbolises the growth of Caporaso it is really the Half an egg, an idea born during the period of the Covid-19 to give a boost to a struggling sector. The half-egg, made with chocolate shell and assorted dragees filling (hazelnuts, almonds, peanuts, cereals, coffee beans), has conquered the market with innovative flavors including salted caramel, pistachio and healthy versions, without added sugars and with protein ingredients. The format pocket, smaller but with the same rich flavour, has responded to the growing demand for practical and sustainable solutions.
In 2024, Caporaso Group recorded a growth of +40% turnover compared to the previous year, thanks to a business model based on quality, innovation and attention to new consumer needsThe company is now aiming to consolidate double-digit growth also in 2025, establishing itself as a leader in the sector of dried fruit and high-end sweets.
Article published on March 11, 2025 - 14pm
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