Over 350 people attended the “Mezzo Uovo Night” , the evening event organised by Caporaso Group at Villa Minieri , in Nola, to celebrate the success of the famous Caporaso Mezzo Uovo.
The event combined music, entertainment, and tastings , offering a preview of the new arrivals for Easter 2025. Among the most anticipated moments were Ciro Corcione's live show and the presentation of new products and collaborations. The evening was attended by institutional guests and well-known figures from the agri-food sector.
Among them, Pasquale Sommese , former regional councilor and councilor, and Clemente Primiano , mayor of Casamarciano, who opened the event with their greetings. Special guests of the evening included food experts Jana Foodporn and Francesco Corrado , journalist Lorenzo Crea , and numerous industry entrepreneurs. Host Enzo Agliardi guided the audience through moments of entertainment and insights into the world of Caporaso.
Ufficio01 , a marketing agency specializing in digital optimization, played a central role in the organization , supporting Caporaso with online sales through the marketplace www.caporaso.shop . Among its commercial partners, Maria Grazia Galeotafiore , leader of the local Conad chain and exclusive distributor of Caporaso Mezzo Uovo in the Nola area, stands out .
Caporaso Group: a story of excellence and innovation
Founded in the 60s in Casamarciano , one of the areas best suited to hazelnut production, the Caporaso Group company has its roots in the historic brand founded by Severino Caporaso . Thanks to the quality of its raw materials and a completely in-house production chain, the company has become a point of reference in the processing of hazelnuts, spreads, dried fruit, and confectionery products.
In 2014 , the third generation, represented by Felice and Severino Jr. Caporaso , started a revolution in the business model, shifting the focus from third-party work to the creation of a strong and recognizable brand , eliminating intermediaries and focusing on direct sales.
This led to the registration of the brand, the expansion of the catalogue with over 150 references , and the presence of the company at the main international fairs, from Sigep to Cibus, from Tuttofood to ISM Cologne , up to the next participation in Dubai.
The success of the Mezzo Uovo: an idea born during Covid
One of the products that symbolizes Caporaso 's growth is the Mezzo Uovo (half egg) , an idea born during the Covid-19 period to boost a struggling sector. The halved egg, made with a chocolate shell and filled with assorted dragees (hazelnuts, almonds, peanuts, cereals, coffee beans), has conquered the market with innovative flavors like salted caramel, pistachio, and healthy versions , with no added sugar and containing protein ingredients. The pocket format , smaller but with the same rich flavor, has responded to the growing demand for practical and sustainable solutions.
In 2024 , Caporaso Group recorded a 40% increase in turnover compared to the previous year, thanks to a business model based on quality, innovation, and attention to evolving consumer needs . The company now aims to consolidate this double-digit growth in 2025 , establishing itself as a leader in the high-end dried fruit and confectionery sector.
