Dubai, United Arab Emirates: AYS Developers, one of the fastest-growing names in luxury real estate in the region, has officially written a new page in history. In collaboration with the renowned Dr. Nour ElSerougy, known as the Eagle of Real Estate, the Innovation Experts Real Estate Institute and Al Safi Bank, AYS Developers successfully hosted the world’s largest real estate training session, setting a new Guinness World Record at the Grand Hyatt Conference & Exhibition Centre in Dubai.
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The event welcomed over 2500 participants, each registered with a personal QR code and monitored on site by Guinness World Records officials. Held from 11:45 to 12:45, the session focused on refining sales strategies on projects under development, with a particular focus on high growth potential areas such as Dubai Islands, where AYS Developers is actively consolidating its presence.
The historic session was led by Dr. Nour ElSerougy, widely recognized as the Real Estate Eagle, and hosted by renowned host and entrepreneur Kris Fade. The event was a powerhouse of energy, knowledge, community spirit and valuable investment insights. In attendance were senior government officials and leading real estate players from across the region. The session concluded with a lively and thought-provoking panel discussion on the future of Dubai’s real estate market, featuring industry leaders such as Ms. Sonia Waters, Head of Sales at AYS Developers; the mister Ismail Al-Hammadi, Founder and CEO of Al Ruwad Real Estate and Biznet Consulting; the mister Nazish Khan, Chief Operating Officer of FIDU Properties; the mister Loai Al Fakir, Chief Executive Officer of Provident; the mister Denis Donovan, President of Reelly AI; the mister Spencer Lodge, award-winning podcaster and business strategist; and the Dr. Nour El Serougy same.
AYS Developers quickly earned a reputation as create high-end real estate projects that combine smart living, sustainable design and enduring value. Recognised for its use of top-notch European brands, smart home technology and world-class services, AYS stands out through a commitment to timeless quality and a customer-centric approach that continues well beyond the handover of the keys. The company is set to launch a series of ultra-luxury projects worth one billion dirhams, brought together in the prestigious Heritage Collection, in the most sought-after area of the city: the Dubai Islands.
AYS's projects at Dubai Islands are a prime example of its vision. The new initiatives are part of the Dubai 2040 Urban Master Plan, which aims to achieve sustainable urban expansion, an ever-increasing quality of life and vibrant, dynamic tourism growth. With over 80 hotels, world-class spas and a robust and constantly evolving infrastructure network, Dubai Islands embodies a new generation opportunity, and AYS Developers is ready to lead its development.
The event was held in collaboration with Al Safi Bank, the first Islamic bank established within the Astana International Financial Centre (AIFC), which offers Sharia-compliant financial services to international clients. The bank specializes in cross-border transactions, foreign exchange operations, ethical banking solutions and innovative services designed for a global audience.
The statements of the protagonists
Yulia Loshchukhina, CEO of AYS Developers, said:
"We don't just build houses; we build legacies. Breaking a world record is symbolic of our way of thinking: bold, forward-looking and always anchored to real impact. It's an indescribable feeling to have reached such a significant milestone, we are proud to promote education, innovation and investment in Dubai with this historic event. "
Sonia Waters, Head of Sales at AYS Developers, added:
"This milestone is a testament to what happens when vision meets action. It was truly remarkable to see thousands of industry professionals come together, driven by a common commitment to excellence. At AYS, we are not just selling properties; we are boldly shaping the future of real estate in Dubai, one step at a time.. "
Dr. Nour ElSerougy, real estate mentor and training session leader, commented:
"Leading this session was more than just breaking a record, it was building a legacy of knowledge. We brought together a community of professionals with a true passion for growth, and I believe this moment will be a turning point for the entire industry in the region.. "
Mr Mohammed Mousa, CEO of Innovation Experts Real Estate Institute, added:
"What started as a bold vision has now become a historic milestone. Breaking this record was never just about numbers; it was about sparking a global movement in real estate education. From the heart of Dubai, we showed what can happen when passion, purpose and people come together. This achievement is a testament to what our industry can achieve when it dares to aim higher.. "
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Article published on 6 June 2025 - 11:34
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AYS Developers event in Dubai looks really interesting with lots of attendees. But I wonder if education is enough for everyone because not everyone can access this important information in real estate.