History of discount codes from paper to today in Italy with Topnegozi the first portal born in 2007
The need to save money is increasingly central in Italy . Recent years have seen plenty of crises, to which people have responded by seeking practical tips to avoid overburdening their wallets.
In this scenario, the resurgence of coupons stands out . Extremely popular thanks in part to the explosion of online shopping, they have a history that not everyone knows and that is interesting to tell.
It all started with a famous company like Coca-Cola, which in 1887 began distributing, first through the mail and then in newspapers, cards that allowed consumers to get a free glass of the famous drink.
After this first initiative, other companies followed suit. To name another, we remember CW Post, which, thanks to the aforementioned tool, gave the possibility of buying its cereals at the reduced price of 1 penny.
Shortly thereafter, with the 29 crisis, coupon numbers skyrocketed: it was no longer a question of savings, but of actual survival needs.
To trace their arrival in Italy, we have to look back to the 90s, a period in which they were mainly used for discounts in supermarkets and department stores and were obviously cut out from the pages of magazines.
Over the years, the range of products—and services—available at discounted prices has expanded. This has been further fueled by the steady growth in online shopping numbers, as well as the pioneering vision of ideas like the one behind the Topnegozi portal.
Founded way back in 2007 by three friends, this site stands out in the couponing world both for its large number of commercial partners, more than 1000, and for the accuracy and continuous updating of the published offers.
Especially in a period in which online shopping is no longer a trend, but rather a structural habit in the lives of millions of people of all ages, it can be complex to navigate the many e-commerce sites present on the net.
Topnegozi solves this problem at its core, ensuring you'll always find the best deals from top brands in various sectors, even at a time when very few people were shopping online in Italy.
Having made a forceful comeback in recent years, thanks in part to television programmes such as Pazzi per la Spesa , coupons , which have now definitively found their home on the web, can rightly be defined as among the best allies of those who want to indulge in a few indulgences without ever losing sight of their wallet.
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The article explains well how coupons have changed over time, but it doesn't say much about how people in Italy use them today. It would be interesting to know more about current consumer behavior and if there are regional differences.