History of discount codes from paper to today in Italy with Topnegozi the first portal born in 2007
The need for economic savings is increasingly central in Italy. In fact, recent years have not been without moments of crisis, to which people have responded by looking for practical tips to avoid making their wallets suffer too much.
In this scenario, the back on the crest of the coupon wave. Also very popular thanks to the explosion of online shopping, They have a story behind them that not everyone knows and that is interesting to tell.
It all started thanks to a famous company like Coca-Cola Company which, in the year 1887, began to spread, first through postal delivery and later in newspapers, tickets thanks to which end consumers could obtain a free glass of the famous drink.
After this initial initiative, other companies followed suit. Another example is CW Post, which, thanks to the aforementioned tool, offered the opportunity to buy its cereals at the reduced price of 1 penny.
Shortly thereafter, with the crisis of '29, the coupon numbers skyrocketed: ormai there was no longer any talk of savings, but of actual survival needs.
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To see their arrival in Italy we have to look back to the 90s, period in which they were mainly used for discounts at supermarkets and department stores and were obviously to be cut out from the pages of magazines.
Over the years, the range of products—and services—available at discounted prices has expanded. This has been further fueled by the steady growth in online shopping numbers, as well as the pioneering vision of ideas like the one behind the portal. Topshops.
Founded in the now distant 2007 from three friends, this site stands out in the coupon universe both for thehigh number of business partners, more than 1000, for both the accuracy and continuous updating of the published offers.
Especially in a time when online shopping is no longer a trend but rather a structural habit in the lives of millions of people of all ages, it can be challenging to navigate the myriad e-commerce sites available online.
With Topnegozi this problem is solved at its root, always having the certainty, even in a period in which very few people were shopping online in Italy, of find the best deals from top brands in different sectors.
Having returned forcefully to the limelight in recent years also thanks to television programmes such as Crazy for Shopping, , whose home is now definitively on the web, can rightly be defined as among the best allies for those who want to indulge themselves without ever losing sight of their wallet.
Comments (1)
The article explains well how coupons have changed over time, but it doesn't say much about how people in Italy use them today. It would be interesting to know more about current consumer behavior and if there are regional differences.