Naples – SSC Napoli has officially unveiled its new kits for the 2025/2026 season, celebrating the city's cultural identity and with a clear message: "Napule is alive... again!"
The shirt launch, one of the most anticipated moments for fans, took place inside the historic Salone Margherita of the Galleria Umberto I, Italy's first café chantant, in a theatrical choreography accompanied by verses by actor Danilo Rovani.
The two kits – the classic blue home with the Scudetto and the new away – were unveiled in a single-shot video that celebrates the theatricality inherent in the city's DNA.
The project is part of the Proud To Be Napoli narrative, which began last year and has now been enriched with a new element: theater, a symbol of passion, irony, and emotional intensity, just like Neapolitan football fans.
For the 2025/26 season, the club has once again chosen EA7 as its technical partner for the fifth consecutive year. The kits will be available from 19:26 PM on Wednesday, July 16th on the official e-store. SSC Napoli and in the club's stores. For the occasion, the stores on Via Calabritto and Piazza San Domenico will remain open until 22:17 PM. Sales will continue on all authorized channels starting Thursday, July XNUMX.
"Naples, an open-air theater"
“We wanted to think outside the box,” he explained. Thomas Bianchini, General Manager of the SSC Napoli Business Area – and celebrate the bond between Naples and the theater, with a language that could speak to the world. The away shirt is also rich in details that intertwine the club's colors with the city's cultural roots.
Also present was Leonardo Massa, Vice President Southern Europe for MSC Cruises, the club's main partner: "Naples is a universal symbol of identity and passion. We proudly renew our partnership, sharing values such as sacrifice, determination, and rigor."
Nicola Arnone, President and CEO of SGAM SpA, owner of the Sorgesana brand, also emphasized the commitment to the local community: "We are proud to represent Naples around the world alongside the club. Water is life, and Sorgesana is Naples: sincere, clear, authentic."
The 2025/26 season is upon us, and Napoli is ready to wear its identity once again: with the Scudetto on its chest, with the pride of a city that speaks its language through football and theater.
In short
Naples – SSC Napoli has officially unveiled its new kits for the 2025/2026 season, celebrating the city's cultural identity and with a clear message: "Napule…
- The shirt launch, one of the most anticipated moments for fans, took place inside the historic Salone Margherita of…
- The two kits—the classic blue home kit with the Scudetto and the new away kit—were unveiled in…
- The project is part of the Proud To Be Napoli narrative, which began last year and has now been enriched with a new element:…
Key questions
What is the main point of the news?
Naples – SSC Napoli has officially unveiled its new kits for the 2025/2026 season, celebrating the city's cultural identity and…
Why is this news relevant?
The shirt launch, one of the most anticipated moments for fans, took place inside the historic Salone Margherita of…
Which detail helps us understand the case better?
The two kits—the classic blue home kit with the Scudetto and the new away kit—were revealed in a video…
Napoli's new kits look very interesting, but I don't know if all fans will agree with the choices made. The color scheme is a bit strange and perhaps doesn't do justice to the city's tradition. We'll have to see how they'll be received.