Policoro – Uniting excellence, innovating promotion, and building a competitive future for the region. With this clear strategic vision, a group of 75 members, including professionals and entrepreneurs from Basilicata, created "Destinazione Basilicata." This is a ambitious and concrete project, created to promote the entire "Made in Basilicata" brand on national and international markets.
The heart of the initiative is a new generation digital platform, designed not as a simple showcase, but as a real operational hubThe goal is to provide a voice, visibility, and business opportunities to all stakeholders in the regional economy: accommodation facilities, restaurateurs, producers, artisans, event organizers, and service providers.
What sets "Destinazione Basilicata" apart is its solid organizational structure. The project provides participating operators with an organization that offers continuous assistance, professional development and strategic supportA team dedicated to communications, content management, and marketing works to ensure consistent image, quality of offerings, and the achievement of measurable results, acting as a true partner for the growth of local businesses.
"We believe in Basilicata and its ability to be attractive, modern, and connected," say the project's founders. "That's why we created 'Destinazione Basilicata': not just a platform, but a set of tools and expertise to serve local operators, helping them grow, collaborate, and better communicate their identity."
The DestCard: the tool for connecting supply and demand
To make the connection between the local excellences and the public tangible and immediate, the project launched the Destination CardThis digital card, available for €10 and valid for one year, serves as a key to accessing regional offerings, allowing tourists and residents to take advantage of discounts, promotions, and exclusive experiences. Managed entirely from a smartphone via QR code, the card is not only a convenience for the user, but a powerful driver for the local economy: it stimulates discovery, incentivizes spending, and fosters awareness of places often off the beaten track, promoting more sustainable and widespread tourism.
The vision of "Destination Basilicata" has already convinced numerous leading tourism companies, who were the first to join the network, becoming ambassadors for the project.
It might interest you
Information and contacts
For more information about the "Destination Basilicata" project and to find out how to join: www.destinazionebasilicata.com
To learn about and activate the Dest Card: destcard.destinazionebasilicata.com
For information on how the Dest Card works: https://www.youtube.com/shorts/kQCnfSDADU0
Cell: 3773523002
Tel: 0835980147
Email: segreteria@destinazionebasilicata.it
Comments (1)
The Destination Basilicata initiative seems interesting and has the potential to benefit the region. However, it's important to provide clarification on how the card actually works and whether there are any limitations or additional costs.