Goodbye barcode and hello QR code

We have already acquired some familiarity in scanning the Qr code We now use them daily to access restaurant menus, view maps, or track shipments. In the near future, however, QR codes will be in circulation, as they are gradually replacing traditional barcodes.

Since the 50s the barcode Indeed, it has helped us identify a myriad of products and the information related to them. While its contribution to the birth of the economy as we know it today is undeniable, so too is the urgency to make a further leap forward.

Thanks to the QR code, consumers can access much more information faster. In particular with the GS1 standard ones it will be possible not only to know every detail of the purchased goods, but also to receive information on the packaging safety , product sustainabilityDepending on the type of item, it will be possible to check quality certificates or associated regulations.

The QR code interactivity, that is, the capacity for textual information, also makes it suitable for use in many contexts. Unlike the barcode, then, even where it is slightly damaged the error correction which it uses still makes it readable.

Reducing error is crucial, because even small inaccuracies can compromise the traceability and the quality of information. This is why, in addition to the correction integrated into QR codes, permanent solutions such asdirect engraving on the product means laser markersThis ensures constant readability and durability over time.

Think Local Campania: The QR code that tells the story of a region

A concrete example of how the QR code is going beyond its simple information function can be found in the Campania Region. With the initiative Think Local Campania, promoted together with the eroiNORMALI association, many local businesses are adopting a Dedicated QR code which connects the product to its territory of origin.

By scanning the QR code applied to agri-food or artisanal products, the consumer does not only view technical details and certifications: he is projected into a digital platform that tells the story of culture, traditions, landscapes, tourist routes and peculiarities of Campania.

An innovative way to enhance the Made in Campania and to transform each product into a "window" onto the territory, strengthening local identity and bringing producers and consumers together in an immediate and engaging way.

A real case that demonstrates how the QR code is not just a technical tool, but a powerful means of territorial storytelling.

The future of QR code

Meanwhile, 22 global multinationals have declared their intention to adopt QR codes by the end of 2027. Among the major brands that have already confirmed their commitment to the transition are L'Oréal, Nestlé, and Lidl. They are joined by smaller entities that, thanks to QR codes, reduce management costs and have more immediate contact with the end customer.

The results achieved are excellent, considering that it is already possible to find the QR code on the most disparate materials, but we will continue to work to ensure that their presence becomes even more widespread.

All that remains is to accustom our eye to paying the right attention to the image of that small miniature chessboard, ready to contain many more data of the one with black and white vertical bars.

In short

We've already acquired a certain familiarity with scanning QR codes, which we now use daily to access restaurant menus, view maps, or track shipments.

In the near future, however, there will be many more QR codes in circulation, since they are gradually replacing…
Since the 50s, barcodes have helped us identify a myriad of products and information…
While his contribution to the birth of the economy as we know it today is indisputable, it is also…