Rome, October 16, 2025 – Italian music once again speaks to the world. For the 2025 edition of WOMEX – Worldwide Music Expo, scheduled in Tampere, Finland, from October 22 to 26, Assomusica will be among the promoters of the Pavilion. ITALY@WOMEX, confirming its leading role in the international promotion of live music and the entire Italian creative ecosystem.
The Pavilion will be a true hub of meetings, showcases, and workshops designed to create connections and new opportunities for collaboration. A crossroads where artists, professionals, and businesses can explore the contemporary Italian musical identity, balancing roots and innovation.
The project is coordinated and financed by ICE – Agency for the promotion abroad and the internationalization of Italian companies, and sees among the promoters, together with Assomusica, Puglia Sounds, Emilia Romagna region (through ATER Foundation and the Music Commission), the Sicily Music Conference and the festival network Italian World Beat.
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“Participating in WOMEX means giving space and visibility to Italian music in an international context - Explains Charles Parodi, President of Assomusica -The ITALY@WOMEX Pavilion is a concrete opportunity to promote our companies, create new relationships, and strengthen Italian-made music around the world."
This commitment comes at a time of structural growth for the sector. According to the Report SIAE 2024, in Italy more than 1000 events have been organised 38.900 concerts of contemporary popular music, with 24 million viewers and a turnover of almost 900 millionBehind these numbers is a network of businesses, professionals, and creatives who make quality and collaboration the pillars of the success of Italian live music.
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