Naples – A constant flow of coffee, an espresso every second, marks the day for Italians. 100 million cups are consumed every day in our country, a true social ritual that exceeds 1150 drinks per second.
This fact captures a cultural identity and will be the starting point of the International Coffee Forum, scheduled for November 12 and 13 in Naples at the Federico II University Conference Center.
The event will not only celebrate tradition, but also chart the future course of a rapidly evolving industry. Its stated goal is to promote coffee as an Italian and global cultural heritage, creating a platform for dialogue across the entire supply chain, from producers to baristas, from researchers to artists.
(h3)Hot topics: from AI to sustainability
The Forum will address the world of coffee culture through over 30 panels, workshops, and round tables, ranging from global macro-themes to more concrete innovations.
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Sustainability and the Circular Economy: how to combine mass production with environmental protection.
Innovation and Technology: The Role of Artificial Intelligence and New Leveraged Machines in Production Processes.
Marketing and Consumption: The New Frontiers of Coffee Drinking, from Sensory Experience to Wellness.
Health and Wellbeing: the effects of Italy's favorite drink.
Culture and Society: the intangible value of a daily gesture that unites the country.
Experiences and Workshops: Coffee to Live
In addition to the debates, the heart of the Forum will be the eight experiential events open to the public. The beating heart will be the temporary Coffee Academy, a training ground for coffee lovers and professionals where award-winning masters will reveal the secrets of the perfect espresso, latte art, coffee-based cocktails, and even a modern-day tiramisu.
There will be no shortage of direct voices from the protagonists: producers, importers, and roasters from all over Italy will be available to tell the stories behind a simple cup of coffee.
For the most refined palates, a dedicated area will allow you to savor the difference between exclusive aromas and special blends, while a technical area will be a veritable showroom of the most innovative coffee machines, with hands-on tests led by industry specialists.
An event that, numbers in hand, promises to be the event of the year for anyone who wants to understand not only the taste, but the economy, culture, and future of one of the most solid symbols of the Italian way of life.
Comments (1)
The article on coffee is very interesting, but I think it's also important to consider the environmental impact of production. There are many things that can be improved to benefit the planet and the community.