In Campania, Coca-Cola isn't just a beverage, it's an economic engine. This is according to a study conducted by the SDA Bocconi School of Management, which analyzes the brand's socioeconomic impact in Italy, with a specific focus on the region that has been home to the Marcianise (CE) plant for over half a century, the largest production hub in southern Italy.
In 2024, the Caserta site generated and distributed €32 million in resources, equivalent to 0,02% of the regional GDP. This economic flow translates into salaries, taxes, investments, and purchases of goods and services, fueling an industrial ecosystem involving over 40 Campanian companies, more than 40% of which are small and microenterprises.
The employment impact is equally significant: 1.
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“Coca-Cola in Campania is much more than a factory: it is a deep-rooted presence that creates value and solid ties with the territory,” says Giangiacomo Pierini, Corporate Affairs & Sustainability Director of Coca-Cola HBC Italy. “We contribute to strengthening local competitiveness and generating opportunities for shared growth.”
The company's contribution is not limited to production. Foundation Coca-Cola HBC Italia supports numerous social and sporting initiatives, from supporting Naples Pride and the LGBTQIA+ House of Cultures and Hospitality, to collaborating with organizations like Star Judo Club, which promotes sport in vulnerable areas of the country.
The commitment to Campania will have a new symbolic moment in December, when the Milan Cortina 2026 Olympic Torch Relay passes through the region. Coca-Cola, a longtime partner of the Olympic Movement, will once again be present: a sign that its connection to Campania is not only economic, but also cultural and community-based.







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