Napoli Immersive Experience: the virtual tour that takes fans into the heart of the club.
Napoli officially opens the doors to a new era: that of immersive technology applied to fan support. With the Naples Immersive Experience, the Azzurri supporters will finally be able to experience first-hand the most authentic emotions of the Neapolitan world, exploring places that were previously "secret" such as the changing rooms, the tunnel that leads to the pitch and the legendary Diego Armando Maradona Stadium, thanks to a next-generation virtual tour.
The experience, available in the SSC Napoli official store in Piazza San Domenico Maggiore, and the first in Italy made by a football club with technology LTVR (Live and Time Virtual Reality)This is an advanced virtual reality system that allows multiple people to participate simultaneously, interacting in real time and sharing an emotional journey through the world of Naples.
Fans will be able to transform themselves into avatars of your champions, relive the great Italian feats and immerse yourself in environments recreated with surprising precision. All through interactive and multimedia content that tells the story history, identity and passion who made the Neapolitan team great.
The project was carried out in collaboration with Bstadium, an international company specialized in the development of immersive experiences in the world of sport, already a partner of world-famous clubs such as Real Madrid, Manchester City, Benfica and Atlético de Madrid.
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“We are proud to launch a unique project in the heart of Naples,” explains Thomas Bianchini, General Manager of the Business Area of Napoli – Our goal is to entertain our fans more and more and we are certain that in the San Domenico store we will meet people from all over the world who are united by their faith in Napoli”.
A step towards the future of fandom
This initiative marks a turning point for the blue company, which embrace technology to make the bond with the fans even deeper and more personal.
This is not just a virtual tour, but a new form of participation, where the fan is no longer a spectator, but a protagonist.
It would be desirable – and it will probably be the next step – for the club to extend this experience remotely as well, allowing supporters who cannot physically go to the store to experience the same emotions. comfortably from home, perhaps thanks to new generation viewers like Meta quest or the future Apple Vision.
In an era where football is increasingly merging with digital, Napoli demonstrates its desire to lead this transformation: by uniting innovation, passion and belonging, to bring his fans even further into the blue heart.
Comments (2)
The immersive experience seems like an interesting idea, but I don't know if all fans will have the opportunity to experience it. Hopefully, there will also be options for those who can't make it to Naples. Cost could be an issue.
I agree with Tazio76; it would be nice if even those who live far away could participate without having to travel to Naples. Technology should be accessible to everyone, not just a lucky few.