The 2025-2026 Italian Lottery set a record not seen in fifteen years. 9,6 million tickets were sold, confirming the success of the pairing with the TV show "Affari Tuoi" for the third consecutive year.
Campania ranks third nationally, with Naples climbing the rankings of the most playful cities.
Lazio leads the way, but Campania takes third place.
The regional rankings see Lazio in first place with 1.777.600 tickets sold, followed by Lombardy with 1.408.030. Campania rounds out the top three with 972.880 tickets purchased, narrowly edging out Emilia Romagna with 916.440 tickets.
The Campania data confirms the tradition of participation in this annual event, cementing the region's position among Italy's most active for legal gaming.
Naples is the third city for shopping, behind Rome and Milan.
At the provincial level, Rome leads the way with 1.376.590 tickets sold. Milan comes in second with 612.190 tickets, while Naples takes third place with 501.740 tickets purchased.
Naples' performance reflects the lively participation of the Campania capital, which remains among the most dynamic cities in the country for the Italian Lottery. Crotone, Isernia, and Nuoro are the last to register, each with fewer than 9.000 tickets sold.
Historic record and growth in online sales
The overall figure of 9,6 million tickets represents the highest result in the last fifteen years, marking a significant resurgence in interest in this traditional game. The partnership with "Affari Tuoi" continues to bear fruit, driving sales through television exposure.
The online channel shouldn't be underestimated either: 215.949 tickets were sold remotely, a constantly growing segment that demonstrates the evolution of Italians' gambling habits.
Caserta
136.900
AVELLINO
96.440
SALERNO
205.220
BENEVENTO
32.580
NAPLES
501.740
Total tickets sold in Campania: 972.880
Source EDITORIAL TEAM
Comments (1)
The news about the Italian lottery is very interesting, but I don't understand why Campania has sold so many tickets. Naples seems to be very active, but other regions also play. Tradition is important.