Naples – Clementoni, the historic Recanati-based company and leader in the toy industry, officially enters the calendar of Italy's most important pop events. For the first time, the brand will be present at Comicon in Naples (April 30 – May 3, 2026) with a booth entirely dedicated to shared play and entertainment for young adults.
The choice of the Game Pavilion—the beating heart of the fair for board game and analog gaming enthusiasts—is no coincidence. It marks a concrete step in Clementoni's strategy: strengthening and increasing its visibility in the kidult segment, one of the fastest-growing markets in the toy and entertainment sector.
"ComiCon Naples represents a great opportunity for us to strengthen our presence among a world of game enthusiasts who are increasingly engaging with us," says Matteo Paolucci, Licensing & Kidult Director at Clementoni. "From partnerships with leading licensors to board games for adults, today we're bringing a fantastic lineup of products to one of Italy's most important pop culture events."
At stand 3AG07, visitors will find a selection of titles designed to challenge, laugh and share:
The Black Sheep – Irreverent Questions and Friends' Votes
Drama Lama – Quick games with action cards and plot twists
Secret Society – Hidden Identities and Deduction
Royal Challenge – ever-changing skill tests
Disco Draw – creative drawing on a spinning disc
Metamorphic Art Collection Stranger Things – the collector's item that combines aesthetics, technology and pop culture
The experience won't be limited to demo tables. There will be live games, challenges open to the public, a wheel of fortune to win products and discount vouchers, and a program of engagement activities designed to transform the stand into a meeting place where you can "stop for one more game." The operation will be supported by a fun, real-time social media campaign, with continuous media coverage, to amplify the event's energy and engage directly with the Kidult community.
With this participation, Clementoni not only debuts in Naples, but also officially marks the beginning of a broader journey: becoming a leading player in experiential gaming and contemporary pop culture, offering games that grow with their audience. A clear signal: for Clementoni, games are ageless.
In short
Naples – Clementoni, the historic Recanati-based company and leader in the toy sector, officially enters the calendar of Italy's most important pop events.
- For the first time, the brand will be present at Comicon in Naples (April 30 – May 3, 2026) with a…
- The choice of the Gaming Pavilion – the beating heart of the fair for board game and analog gaming enthusiasts –…
- This marks a concrete step in Clementoni's strategy: strengthening and making its presence more visible in the kidult segment, one…
Key questions
What is the main point of the news?
Naples – Clementoni, the historic Recanati-based company and leader in the toy sector, officially enters the calendar of Italy's most important pop events.
Why is this news relevant?
For the first time, the brand will be present at Comicon in Naples (April 30 – May 3, 2026) with a…
Which detail helps us understand the case better?
The choice of the Gaming Pavilion – the beating heart of the fair for board game and analog gaming enthusiasts – is no coincidence.
Interesting initiative, but the reality seems a bit confusing: the stand seems full of games for adults/kid-adults, but it's unclear whether they're for families or individuals. Social media is too crowded, and there's a lack of clear explanations. I hope Clementoni learns to regulate themselves better.