No longer just quick visits to archaeological sites, but slow, immersive experiences rooted in the local area. Vesuvius is transforming and positioning itself as an ideal destination for slow trekking and food and wine, capturing a rapidly growing tourist demand after the pandemic.
This signal comes from the fourth edition of Open Outdoor Experiences, the outdoor activities fair held in Capaccio-Paestum. Here, Italian and international operators have shown increasing interest in itineraries that combine nature, culture, and wine, with the Vesuvius area among the most popular areas.
The model taking shape is one of integrated tourism, capable of combining the most famous destinations with new experiences. Alongside the timeless appeal of Pompeii, Herculaneum, and other historic sites, there is growing interest in itineraries that begin in Herculaneum, ascend toward the Gran Cono, and are enriched with stops at the Vesuvius Observatory and local wineries, offering tastings and stories of the region.
"Tourists liked the idea of visiting and enjoying experiences around Vesuvius, with the possibility of combining excursions and tastings," explains Luca Coppola, president of the Costa del Vesuvio Consortium, emphasizing how wine has become a central element of the offering, no longer a niche segment but an integral part of the tourist experience.
The change, however, extends beyond Vesuvius. The goal is to distribute visitor flows and extend visitor stays, also focusing on lesser-known areas like Irpinia and the Upper Caserta area. "There's a huge demand for unique experiences, linked to nature and hiking," adds Coppola, pointing to a transformation that's now structural in the sector.
In this scenario, slow tourism becomes a response to the saturation of the most crowded destinations and an opportunity to rediscover lesser-known territories. Historic routes like the Royal Road of Calabria, reminiscent of the ancient Grand Tour, are returning to the spotlight, even among international operators.
Vesuvius, thus, is no longer just a symbol to be photographed, but a place to be experienced at a different pace, amidst landscapes, flavors, and trails. A challenge that aims to reshape the touristic identity of the entire area.
In short
No longer just quick visits to archaeological sites, but slow, immersive experiences tied to the local area.
- Vesuvius is changing its appearance and positioning itself as an ideal destination for slow trekking and food and wine, meeting a growing tourist demand…
- The signal comes from the fourth edition of Open Outdoor Experiences, the trade fair dedicated to outdoor activities that has…
- Here, Italian and international operators have shown an increasingly marked interest in itineraries that combine nature, culture, and wine,…
Key questions
What is the main point of the news?
No longer just quick visits to archaeological sites, but slow, immersive experiences tied to the local area.
Why is this news relevant?
Vesuvius is changing its appearance and positioning itself as an ideal destination for slow trekking and food and wine, meeting a growing tourist demand…
Which detail helps us understand the case better?
The signal comes from the fourth edition of Open Outdoor Experiences, the trade show dedicated to outdoor activities that took place in Capaccio Paestum.
Interesting proposal for slow tourism around Vesuvius, but I think the routes look more interesting on paper than in reality. The information is fragmented, the wineries are poorly signposted, and the visit times don't match; more coordination and a real guide are needed. International operators liked these ideas, but many don't understand how the excursions are organized, and communication remains uncertain.