Business & Football

Serie A, sprinting for Europe: the Champions League is worth a €45 million prize.

With three rounds to go, the fight for Europe is down to the last cents: even if they finish last in the new format, clubs will still earn record sums of between 35 and 45 million euros.
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It's not just a matter of glory, thrills under the stars, and international prestige. With three matchdays remaining in the season, the race for a place in next season's Champions League represents, for Serie A clubs, the difference between a balanced budget and one in the red. With the tournament's new format, participation alone guarantees an unprecedented financial "parachute": an appearance fee ranging between 35 and 45 million euros per team.

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Revenue projections for the 2026/2027 season outline a scenario where even the worst-case scenario—finishing the league season in last place and without a single point—guarantees significant revenue. The initial distribution is determined by historical coefficients and the relevant markets: while Como, the season's surprise package, would earn a minimum of €35 million, AC Milan would earn close to €40 million, while Juventus and Roma would reach €45 million.

These figures, however, are just a starting point, destined to rise significantly based on results on the pitch. Looking at the season now coming to a close, the numbers speak for themselves: Napoli, despite being eliminated early, took home around €50 million, while Inter and Juventus settled for between €65 and €70 million despite exiting in the playoffs. Atalanta, having reached the round of 16, saw its revenues hit the €70 million mark.

The competition reform has partially reduced the initial fixed revenues for top clubs, but it has introduced a performance-related bonus system that could transform the European campaign into a goldmine. For clubs like Roma, Juventus, and Milan, achieving this goal means being able to plan the summer transfer window with a liquidity that the Europa League or the Conference simply can't offer. In these last three Serie A matches, every goal and every point earned not only affects the fans' pride, but also tens of millions of euros that will weigh on the clubs' futures.

In short

It's not just about glory, thrills under the stars and international prestige.

  • With three matchdays remaining in the championship, the race for a place in next season's Champions League represents, for the clubs…
  • With the new tournament format, participation alone guarantees an unprecedented financial "parachute": an appearance fee that…
  • Revenue projections for the 2026/2027 season outline a scenario where even the worst-case scenario—closing…

Key questions

What is the main point of the news?

It's not just about glory, thrills under the stars and international prestige.

Why is this news relevant?

With three matchdays remaining in the championship, the race for a place in next season's Champions League represents, for the clubs…

Which detail helps us understand the case better?

With the new tournament format, participation alone guarantees an unprecedented financial "parachute": an appearance fee ranging between 35…

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Editorials (1)

It's not just glory, but money that counts. The reform has changed everything, and small teams like Como earn €35-€45 million, while top clubs earn even more. Transfer markets are planned differently because every goal generates tens of millions, and the balance sheet depends on a few matches and historical coefficients.

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