“The ASL measure does not only affect Brandi, but the story of the Margherita and of an entire system that revolves around pizza and that is recovering from three years of suffering".
Antonio Pace, president of the Associazione Verace Pizza Napoletana, can hardly believe the news that the ASL has ordered the closure of the pizzeria that boasts of being the oldest in the world. “I don’t know the merits of the breaches contested – says Pace – but it seems like a severe measure. I think we could have been less energetic and given a little more time. The world of pizzerias is in a major economic crisis and a little more time wouldn't have hurt.
Closing a restaurant – Pace argues – is something sensational and damaging and that remains forever imprinted on a brand, especially if it is historic. It is damaging to the image of pizza in the world and to the wallet. A little more understanding and attention would not have hurt”.
Also because the damage to one's image that can be imagined risks being significant. "This is - argues Pace - a damaging measure that will go around the world. It wouldn't have made the news if it had concerned just any pizzeria, but here the story of pizza is being hit. In the next few weeks I am expected in Canada and Japan and I wouldn't be surprised if the news had reached there too: the story of the margherita, which has an exceptional testimonial in Brandi, has been hit.
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I conclude by noting that a lighter hand from the health organizations would have been appropriate, also considering the fact that we are talking about a sector that has been suffering for three years. When you contest hygiene and health deficiencies - explains Pace - most of the time it means having to put your hand in your wallet and in these times it is not easy for anyone".
Article published by A. Carlino on October 20, 2022, at 19:31 PM
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