Logo and brand identity of the project 'Cetara Contadini Pescatori' presented

The project “Cetara Contadini Pescatori” – Gal Terra Protetta has a brand and a logo, which combines the two souls of the small seaside village on the Amalfi Coast: the activities of the sea marry those of the land, the fishing of anchovies and tuna – and their transformation – has always been accompanied by the peasant work, the heroic one, which takes place on the typical terraces reclaimed from the mountain and protected by stone macere, a natural habitat necessary for the precious cultivation of the Amalfi sfusato lemon.

The sea/mountain concept has been well explained to contribute to the diffusion of experiential tourism in the area: the yellow of the lemons, the waves of the sea, the green of the crops, the blue of the fish.

The measure of Gal Terra Protetta (PSR Campania 2014- 2020 Measure 16 – Sub-measure 16.3 -– Cooperation between small operators to organize joint work processes and share facilities and resources, as well as for the development/marketing of tourism – Type of intervention 16.3.1 Contribution for associations of rural tourism businesses. Beneficiary: ATS Cetara Contadini Pescatori) involves the companies CE.TOUR SAS (leader), TAFURI SIMONA, ZUPPARDI LUIGI SANDRO, GESTHOTEL SRL, TORRENTE'S SRL, SAN PIETRO SRL, CIANCIOLA SRLS, RISTORANTE ACQUAPAZZA SRL in the temporary association of purpose, which have been involved for several months in training – both in the classroom and externally – which will make them protagonists of a Storyliving Experience product, which will make the difference in the market they belong to.

The brand and logo, which from now on will represent under a single 'hat' the Cetarese companies involved in the "Cetara Contadini Pescatori" project, were widely shared by all the participants in the training who analyzed the different proposals illustrated by Alessia Benincasa, a consultant in the field of food and agri-food communication who, in an absolute preview, had presented at the Bitesp - International Experiential Tourism Exchange, held in Venice at the end of last November, the "Cetara Contadini Pescatori" project, which had met with a certain interest among the tourism operators who are looking for significant and exclusive niche experiences to offer their customers.