Primark arrives at the La Cartiera Shopping Center in Pompeii, opening September 1st.

Pompeii is preparing to welcome a major new attraction for shoppers: the new Primark store will officially open at the La Cartiera Shopping Center on September 1st. With over 3.600 square meters of retail space, the store is the brand's third in Campania and its 500th globally, underscoring the shopping center's strategic importance in the regional landscape.

The new Primark will offer a wide range of products, including women's, men's, and children's clothing, accessories, cosmetics, homeware, and lifestyle items, all at affordable prices and in line with the latest trends. This opening is part of a broader development and renovation project for the La Cartiera Shopping Center, which currently has over 110 stores and has recently launched a plan to redevelop its common areas and update its image.

Katrin Berling, director of the center, emphasized how Primark's arrival represents a symbol of the growth and renewal underway: "We are thrilled to welcome such a popular international brand and will continue to invest in improving our visitors' experience, consolidating our position as a point of reference for shopping and leisure in Campania."

Markus Schmitt-Habersack, Managing Partner of ECE Real Estate Partners, highlighted how this opening reflects the strong attractiveness and growth potential of the centre, the result of a long-term strategy aimed at attracting international brands and improving the commercial and social offering of the area.

The inauguration will be accompanied by special events and initiatives to celebrate this important milestone and offer visitors an engaging experience. Updates on the program will be shared soon through La Cartiera Shopping Center's official channels.