Fire in Pozzuoli, dealership destroyed: promise to restart immediately

As families evacuated from Pisciarelli return to their homes after a night of terror and flames, the Autouno dealership—devastated by the Solfatara fire—responds to the environmental disaster with a promise of rebirth and new investments.

A night of fire and fear held the Phlegraean Fields in suspense, profoundly affecting the border between Naples and Pozzuoli. The flames, which broke out yesterday on the Solfatara slope between Via San Gennaro Agnano and Via Antiniana, threatened nearby residential areas, forcing the precautionary evacuation of 22 residents on Via V Traversa Pisciarelli. Only at dawn, after hours of relentless work by the Fire Department and Civil Protection, was the emergency over and families were able to return to their homes, leaving the nightmare behind them.

The ash on the Phlegraean beauty

The environmental toll is dramatic. The fire damaged a priceless wooded area, touching the Solfatara caldera. At the same time, in Ponticelli—in the eastern part of Naples—another brush fire required the prompt intervention of rescuers to secure the area.

But it was on the western front that the hardest blow to the local manufacturing sector was recorded: the historic Autouno dealership on Via Antiniana was heavily damaged by the flames. Numerous vehicles were completely destroyed, and the building sustained extensive damage.

The wounded dealer's manifesto: the choice to stay

At the heart of this disaster, however, it's not resignation that prevails, but rather a profound sense of belonging. Through an open letter full of dignity and vision, Autouno's leadership sought to reaffirm their unbreakable bond with a complex and wonderful land.

"Doing business means believing in a project, trusting people, and choosing a territory. It means investing with an eye to the future," the document reads, describing the event not only as a severe economic ordeal, but also as a genuine "environmental disaster and a profound wound for the company."

The Phlegraean Fields and the lesson of resilience

The concessionaire's letter becomes a declaration of love for the Campi Flegrei, describing it as "an extraordinary land that, above all, teaches the value of resilience. Those who choose to do business here know they are making a pact with the community, its history, and its future." A pact the owners categorically refuse to break in the face of the devastation of the ash. The company is already working to restore full operations and guarantee continuity of service to customers.

We will continue to invest in this land with the same conviction that has guided us from the beginning, because we believe that the value of a company is also measured by the determination with which it faces the unexpected, rebuilds, and starts again.

Solidarity and the strength to look forward

CEO Ciro Veneruso's words resonate like a manifesto of business ethics. Thanking the community for the countless expressions of affection and solidarity received in the past few hours, Veneruso reiterated that the strength to restart lies precisely in the human relationships established in the area. The flames attacked the sheet metal and the physical structure of the showroom, but they did not undermine the fundamental pillar of their presence in the Phlegraean Fields: an unwavering faith in the future and the desire to continue creating value where, over ten years ago, they chose to plant their roots.