Palinuro conquers Salerno Airport: Cilento is targeting new tourist flows.

Salerno – Salerno-Amalfi Coast and Cilento Airport is becoming the gateway to one of Campania's most popular destinations. Starting today, passengers arriving at the airport will be greeted by a large communications system dedicated to the Municipality of Centola and Palinuro, designed to engage visitors from the very first moment of their journey.

The initiative represents one of the first structured territorial marketing operations carried out within the airport and is the result of a partnership between the Municipality of Centola, the Cilento Autentico DMO (Department of Tourism) and Fenailp Turismo. The goal is to leverage the continued growth in air traffic to transform arrivals at the airport into new economic and tourism opportunities for the entire Cilento region.

Palinuro, “The Land of Myth and Beauty”

Located in one of the most visible points of the arrivals area, the new display showcases Palinuro through the slogan "The Land of Myth and Beauty," offering travelers an itinerary that goes beyond beach tourism.

The visual journey is dominated by a striking aerial view of Cape Palinuro and also highlights the other towns in the Municipality of Centola, such as San Severino, Foria, San Nicola, and the capital, offering a story that unites landscapes, history, villages, traditions, and typical products.

The goal is to present tourists with a region offering year-round experiences, focusing on nature, culture, food and wine, and local identity.

The mayor: "Our first focus must be on our territory."

"We chose to be present in the place that today represents the main gateway to our province," explains the mayor of Centola, Rosario Pirrone.

According to the mayor, the initiative aims to enhance the image of Palinuro, already famous for its sea, by also highlighting the cultural, historical, and naturalistic heritage preserved by the entire Municipality of Centola, with the aim of encouraging year-round tourism.

A destination management strategy

For Marco Sansiviero, president of the Cilento Autentico DMO, the airport represents the first contact between the visitor and the destination and, precisely for this reason, is the ideal place to build a recognizable identity for the area.
The initiative is part of a broader destination management strategy developed in collaboration with local authorities, aiming to consolidate Cilento's position on national and international markets, leveraging the increasingly strategic role of the Salerno airport.

The airport as a showcase for the territory

The project's philosophy is clear: to showcase Cilento from the moment travelers arrive, transforming the airport into a true showcase of the region.
The goal is not only to promote Palinuro, but also to invite visitors to discover an area rich in villages, nature trails, traditions, and excellent food and wine, with the hope that every tourist can become an ambassador for Cilento around the world.