Royal Palace of Caserta: Tickets will be available in the city center starting October 1st in Corso Giannone.

Caserta – The Royal Palace of Caserta is taking another step towards the city. Starting Wednesday, October 1st, a new ticket office will open on Corso Giannone, in the heart of the historic center, offering visitors the opportunity to purchase tickets directly on-site, without having to book online or visit the ticket office in Piazza Carlo di Borbone.

The initiative, announced today, is presented by the institutions as "a concrete gesture of care for the city and genuine solidarity with all its citizens." In agreement with the Ministry of Culture, the Vanvitelli Complex is thus expanding its hospitality services right in the heart of Caserta, confirming its commitment to continually listening to the needs of the local community and its visitors.

A “hug” to the local community

According to the museum's management, the opening represents "a huge embrace of the local community." Those in the city center will be able to access the Vanvitellian Complex by purchasing tickets directly on Corso Giannone, completely freely. The Corso Giannone entrance, until now used primarily for access to the Royal Park, had no ticket sales facilities: this gap is now being filled to ease traffic in Piazza Carlo di Borbone and bring the museum closer to the city's daily life.

The initiative is also an explicit invitation to the thousands of people who visit the Palace every day to stroll through the city center, shop, and stop for a coffee or lunch, thus boosting the local economy. At a time when cultural tourism is expected to generate tangible benefits for the local communities, the move to place the ticket office in the city center aims to transform the visit into a more widespread experience, integrated with the urban fabric.

Synergy with Opera Laboratori

The opening of the new ticket office is the result of a "fruitful synergy" with Opera Laboratori, the Museum's ticketing services provider. The shared goal, the museum emphasizes, is to make cultural heritage "increasingly accessible, participatory, and inclusive." The decision to open a ticket office on a central street also reflects a sense of proximity: visitors can decide to enter at the last minute, without reservation restrictions.

The ReggiaCard 2027 is coming soon

On the season ticket front, the new ReggiaCard 2027 campaign is almost ready, which will allow you to experience the "Wonder of the Palace" all year round, from January 1st to December 31st 2027. Fees have been kept low:
Hercules (31–64 years): 50 euros
Atlas (over 65): 35 euros
Lions (two season tickets): 80 euros
Venus (young people up to 30 years old): 35 euros

With the ReggiaCard 2027, it will be possible to visit the museum over multiple days, encouraging tourists to stay and explore the city and surrounding area. New initiatives are also being explored that will allow visitors to access the museum on different days with a single ticket, reinforcing the idea of ​​a "staggered" experience, more compatible with visitor needs.

The context: record visitor numbers and logistical challenges

The move comes amid strong growth: after a record 2023 attendance of over one million, the Royal Palace of Caserta continues to attract significant numbers, while also posing logistical challenges, primarily parking. The opening of a new store in the city center is also seen as an attempt to better distribute visitors and ease pressure on the square in front of the palace, where queues and security checks are common.
With the ticket office on Corso Giannone, the Reggia is taking another step towards the city: fewer barriers to entry, more opportunities for local businesses, and a season ticket offering designed to build loyalty among the public, from young people to those over 65.