For Google it is clear: 96% of Italians surf the internet looking for reviews and opinions before making any purchase. Purchase online.
When it comes to putting your hand in your wallet, it is more than natural to think twice before making the best choice to make. What we know, in fact, is that, since the internet entered the homes of Italians, more and more platforms have started to sell their products and services on the web. This information is not new to us, but what we want to consider here is the impact that the internet has had not only on purchases but on the choice of whether or not to carry out these commercial exchanges.
The average Italian consumer is now an avid user of the internet and has no difficulty finding information and conditions online. The Google search mentioned above, in fact, highlights how every Italian, before making a purchase in store or online, spends a lot of time searching for online user opinions as an effective and efficient method of evaluation before purchasing. Reviews thus become means of common utility to understand now the quality, now the convenience, of that product or service.
Searching for information, comparing prices, finding offers and reading user reviews, the purchasing process has now evolved, leading the average Italian user to know the product in every aspect. For Google, 72% of Italians interviewed said they were very satisfied with the online purchasing experience, although 60% complain about the slowness of many e-commerce sites on the web. 42% of Italians interviewedInstead, He admitted to consulting several websites before deciding what to buy and which retailer to make your purchases from.
Among the many sites available to users we find many portals ready to compare prices or publish user reviews. In the field of online slots (a rapidly growing sector), for example, we find portals full of information and reviews useful to the user before purchasing. How to find out if a gaming portal is safe? Simple, just spend a few minutes of our time to carry out research, so as to find all the useful elements to establish the reliability of the site, so as to make purchases with complete peace of mind and security.
Reviews of specialized sites, in fact, are the most useful resource that we can use to make our decisions with complete peace of mind. Let's take a casino site as an example, how can we understand if these portals are safe? It will be enough to read reviews on specialized sites such as that of leovegas casino in order to obtain detailed information about the site in question and make informed purchases and payments.
Whether it's online slot machines or clothing, the internet is the world's largest mine of information. If once we were directed to purchases only by advertising, now we are able to find out everything about our favorite products/services from the comfort of our sofa at home. The internet is not enough, however. You have to know how to use your head, exploit the internet and transform it into a real advantage, knowing how to recognize the portals of substance from those that promote false activities and, only then, will we be able to fully exploit its potential, purchasing online with all the security we actually need.
Article published on 25 January 2023 - 17:49
