In the age of social media, sponsoring a startup, a new store, a service or a product requires a good social media marketing campaign, but not only that: traditional advertising, with flyers, press brochure, posters and so on can give excellent results, especially for those who address an audience of mature people who are not very fond of technology.
Article Key Points
1. Know the industry
One of the preliminary steps to get a business up and running is to study your industry thoroughly; in particular, it is good to learn about your target audience, their age, gender, average interests, preferences, etc. For example, some companies use surveys and interviews to achieve this.
Furthermore, successful competition should be studied carefully, taking inspiration from the best ideas and then developing them in a personal and creative way.
2. Create a good business plan
The business plan is an indispensable tool for entrepreneurs, necessary for planning the management of thecompany, its strengths and weaknesses, strategies, future opportunities and many other details that are essential to achieve good results and attract potential investors. As the company grows, the business plan is also subject to massive changes.
3. The importance of the brand
To transform a brand into a success, you need to act on different sectors; on one hand, it is important to create graphics, logos and names that are easy to remember and recognize, keeping in mind that, every now and then, everything will need to be updated to keep up with new trends in design.
On the other hand, it is essential to make the brand known in every possible sector, using social media to your advantage and carrying out traditional advertising campaigns in parallel.
Marketing and social media marketing
Who addresses an audience healthier skin will certainly have to exploit the social platforms preferred by the target audience, publishing content that is fun, informative and engaging, while maintaining high quality.
Every post should be accompanied by the right metadata; hashtags are not always of fundamental importance, but it is still useful to write detailed and keyword-rich descriptions, which users can read for explanations and insights.
Furthermore, social profiles must be structured in a way that is graphically coherent and attractive, with detailed biographies and easy-to-find external links.
The interaction with the public must be carefully curated, encouraging interactions with replies and likes. For even greater interaction, you should contact influencers who are experts in the sector to promote top products and services.
In parallel, it is advisable to create a newsletter aimed directly at the most loyal customers, who intend to receive updates and news via email.
As for traditional advertising, however, it is necessary to print a variable amount of advertising material to distribute on various occasions, such as during live events. Flyers and brochures are among the simplest elements to distribute, and are particularly effective when they have an added value (a discount code or another type of exclusive bonus). Advertising banners, posters and placards are also useful for participating in fairs and live events, or for setting up a stand.
Article published on 18 December 2024 - 14:45
