Naples – Napoli's Scudetto victory was not only a triumph on the pitch, but a real boom on social media, with the Neapolitan club conquering the web in just a few hours after the historic conquest of the title against c.
According to an analysis released by Arcadia, the numbers on Napoli's official accounts skyrocketed, testifying to a celebration that transcended the confines of the stadium and the city.
Mind-boggling numbers on TikTok and Instagram
The biggest impact was on TikTok, where the club's account gained 100.000 new followers in a flash. But it was on Instagram that interactions reached impressive levels: over 2,4 million interactions and 32 million views for the content published immediately after the victory. In particular, the 15 "reels" uploaded yesterday totaled 33,2 million views, generating an "engagement" of 23%.
The most used emojis by fans to celebrate were the tricolour, the Scudetto cup and the Scottish flag, the latter a clear joking reference to Scott McTominay, whose goal for Manchester United was decisive in the Serie A victory.
Extremely high sentiment and global reach
Online sentiment on the keyword “NAPLES” has recorded extremely positive data: in Campania it has reached 100% positivity, while in the world it stands at 85,2%. In Europe the figure is 82,7% and in Italy 81,3%, demonstrating widespread enthusiasm at a global level.
The first 500 posts published in the last 24 hours on Instagram and Facebook containing the word “NAPLES” generated a total of 20.455.098 interactions, with the most engaging post published by the account of Fabrizio Romano, a well-known sports journalist. These data underline not only the passion of the Azzurri people, but also Napoli's ability to generate enormous online engagement, transforming the sporting victory into a viral phenomenon in all respects.
Article published on May 24, 2025 - 15:32 pm
