Despite the Maltempo and dear-energy i fiori Italian there will be no shortage of Valentine's day which is traditionally among the most important moments of the national floricultural sector which is worth 2,5 billion euros and guarantees 200 thousand seats and 30 thousand hectares di territorio cultivated.
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Valentine's Day, flowers worth 2,5 billion euros
This is what the Coldiretti on the occasion of the first weekend of the year dedicated to floral purchases for Valentine's Day with initiatives in the markets of Campagna Amica throughout the Country, where Italian bouquets parade, from roses to ranunculus, from tulips to lilies, from carnations to gerberas.
A great variety of offers guaranteed by Italian floriculturists - Coldiretti recalls in a note - despite the climatic difficulties and, above all, the explosion of production costs, more than doubled due to the energy increases that hit the entire supply chain, from fertilizers to packaging, from the plastic of the jars to the paper of the packages up to the diesel for heating the greenhouses with the drop in temperatures.
The floral tribute, symbol of Valentine's Day
The floral tribute endures and confirms itself as a symbol of Valentine's day with a tendency to diversify by focusing on primroses, bulbous azaleas and orchids, preferably Italian, in addition to roses.
Flowers win because – continues Coldiretti – they allow you to express, with class, imagination and reasonable prices, your feelings without significantly affecting your budget, and they are more welcome than chocolates that risk compromising the hard “work” of these weeks to get back in shape after the Christmas holidays.
“Flowers are a message of peace, love and beauty. Don’t trample on them”, was written by the young flower growers of Coldiretti in the note that accompanied the bouquet of flowers given to the singer Blanco after the dramatic outburst at festival di Sanremo during which he destroyed the flower arrangement on the Ariston stage.
Moreover, Italian flowers – Coldiretti points out – are undoubtedly the most fragrant, not only because they do not have to face the long travel times that foreign flowers that are less fresh have to endure to reach their destination, but also because many national producers are committed to selecting varieties that have more intense and characteristic aromas.
But be careful of gaffes. The bouquet of roses must always be composed of an odd number of flowers that in their colors can communicate different sensations. If the Red roses they mean burning passion, those white – Coldiretti informs – they testify to pure and spiritual love while the color coral reveals desire.
Still there musk rose means capricious beauty, the color fishery reveals a secret love, theorange expresses charm, the friendship, affection and gratitude. Particular attention should be paid to the rose of color yellow because in addition to symbolizing a desperate love due to nagging jealousy, it could also mean betrayal or declining love.
Il buttercup symbolizes melancholic beauty and the calendula It is an ambassador of dedication, but also of lovesickness and could represent the suffering of the unrequited lover.
even the carnation and tulip They have their own particular meaning depending on the color: the carnation White means loyalty, the yellow one elegance, the yellow one mutual love and that red lively and intense love.
For tulip, instead the color red expresses a sweet declaration of love, it mottled compliments on the eyes of your loved one and the yellow desperate love. And the poppy, for example, a symbol of tranquility and serenity, is perfect for those who, on this occasion, want to reassure their partner and let them know that everything is going well.
Article published on 11 February 2023 - 11:10
