VEBO celebrates 25 years in Naples: creativity, customization, and new connections at the heart of weddings and design.

VEBO closes its 25th edition in Naples with the concreteness of those who look to the future without denying a history of success. The event, hosted by the Mostra d'Oltremare, transformed four days into a compass for the evolution of a sector that combines artisanal tradition, design, and customization.

Thousands of visitors, including industry professionals, crowded the pavilions, confirming Naples as a hub for a market increasingly focused on experience, thoughtful packaging, and the visual storytelling of gifts and displays.

This edition, led by CEO Luciano Paulillo and President Marco Paulillo, saw an expanded offering compared to previous years: five pavilions, 170 exhibitors, and approximately 15.000 square meters of net exhibition space hosted a diverse offering, from home decor to design, from gift items to silverware, from wedding favors to confetti and sweets, to accessories, lighting, packaging, stationery, Christmas items, balloon art, stationery, and gadgets. A jumble of colors, materials, and concepts that demonstrates how tastes change, yet the desire to personalize occasions remains constant.

The dialogue with the world of weddings and party planning has gained new prominence, thanks in part to the collaboration with Note Wedding, designed to broaden the creative and professional horizons of the sector. From this perspective, the traditional wedding favor is no longer seen as a stand-alone gift, but as part of a project that integrates gifts, packaging, decorations, and setups capable of expressing the identity of a stylish party or event.

The event also offers a rich calendar of seminars and demonstrations, focusing on packaging, balloon art, flower design, and emerging professions in wedding and party planning. There will also be in-depth discussions on marketing and visual merchandising, key elements for interpreting an ever-changing market and turning interest into concrete business opportunities.

VEBO, celebrating its twenty-fifth anniversary, looks to the future without losing sight of its history. The results of these four days go beyond the numbers: they strengthen Naples as a meeting place for a sector capable of combining tradition, creativity, and innovation, and confirm a supply chain capable of interacting with the public's new needs and international trends. In this context, the event strengthens its role as a platform for information, discussion, and opportunities for entrepreneurs, artisans, and professionals in the sector.