In the Italian tech landscape, Gaetano Abatemarco is a name that is gaining more and more space, especially among Apple enthusiasts. Content creator, entrepreneur and soul behind the tech accessories brand “Urakan”, Abatemarco has been able to transform a personal passion into a career that today sees him as the protagonist on platforms such as YouTube, TikTok e Instagram. With a community of nearly a million followers, his motto “I explain technology simply” is not just a slogan, but a true mission.
Abatemarco's journey into the world of Apple begins with an iPhone 8 Plus. Until then, a staunch Android user, he discovered features in the Apple ecosystem that could simplify his daily life. “I realized that many people didn’t know the hidden potential of their devices, even those who had been using them for years. So I started creating videos to fill this gap”, he says.
Gaetano pays great attention to his audience. Despite the amount of messages, he always tries to respond and interact directly. “Sometimes I get comments like, 'You solved problems that even technical support couldn't solve.' It's a huge satisfaction.”, he says. This direct and genuine approach is one of the key ingredients of his success.
Tailored content for each platform
Each platform has its own peculiarities and Abatemarco is aware of this. On YouTube delves into complex topics, on TikTok captures attention in seconds, while on Instagram alternates the creativity of the Reel to the immediate interaction of the Stories. This ability to adapt has allowed him to reach a transversal and loyal audience.
One of the turning points in his career was a video on TikTok where he explained how to improve the performance of the iPhone battery by disabling some hidden settings. Another success was the video on AirPods and their unusual use to listen to conversations from afar. Both reached millions of views, confirming the effectiveness of simplicity combined with utility.
Abatemarco is not only a content creator: he is also an entrepreneur with his e-commerce of technological accessories. “The key is organization: in the morning I create content, in the afternoon I manage the business. There is a natural synergy between the two activities, but my advice always remains authentic.”
A look into the future of tech
Looking ahead, Abatemarco predicts that Apple will continue to push device integration and sustainability, with an increasing focus on technologies such as augmented reality and artificial intelligence. “Apple manages to make even the most complex innovations simple. I am sure they will surprise us again”.
For those who want to approach the world of tech content, Gaetano suggests not waiting for perfection: “Start early, experiment, and learn from mistakes. Consistency, both in content and values, is key.” As for the future, he promises new exclusive content for YouTube and the arrival of innovative accessories in his e-commerce. And he doesn't rule out a jump into TV: “Never say never!”
Article published on 4 December 2024 - 18:42
Video Chronicles
It's interesting how Abatemarco managed to turn a passion into a job. Personally, I think there is always a need for people who explain technology in a simple way, but sometimes the information is confusing and unclear.