If in the 90s the savings of under-30s were equal to 78 thousand euros per capita — even more than the 57 thousand euros per capita savings of over-65s — today the situation has drastically reversed.
In 2022, the wealth of the over-65s almost tripled to 143 thousand euros, while the savings of the under-30s fell to 12 thousand euros, less than a sixth compared to the 90s. In short, the wealth owned by the under-30s is increasingly lower, that of the over-65s increasingly higher.
Ener2Crowd.com, the first Italian environmental and energy lending crowdfunding platform, now wants to rebalance the situation by encouraging the participation of the youngest in building a better future, through the Green Generation Bonus.
"We want to reward virtuous behaviors and choices from the moment each of us can feel like a full-fledged decision maker on which future to choose for our country and for the planet, so that this experience becomes not only a guide but a further legacy for generations to come," comments Giorgio Mottironi, CSO and co-founder of Ener2Crowd.com.
«And from a demographic point of view, it is precisely the younger ones who understand the alternative finance system best and are interested in making investments that are useful for the environment, with a high propensity among digital natives, men (50,60%) and especially women (55%)» summarizes Giorgio Mottironi, who is also chief analyst of GreenVestingForum.it, the forum of green alternative finance.
And precisely for this reason, thinking of the younger ones, Ener2Crowd has introduced the “Green Generation Bonus”, the tool through which the platform wants to encourage the construction of wealth for the younger ones by granting an additional +0,5% to the interest rate for all under-24s, even if it is their parents or other relatives who invest for them.
Article published on 27 July 2022 - 20:44
