Barbara D'Urso is no longer the host of Pomeriggio 5 after fifteen seasons. It is Mediaset to make it official: "Canale 5 and Barbara d'Urso have agreed that from next season the artist will no longer host Pomeriggio 5. Mediaset thanks Barbara for the professionalism demonstrated and for the great work done at the helm of the network's afternoon program. The artist's contract - the company's note recalls - is in force until December 2023. Canale 5 and Barbara D'Urso will proceed with the search for new editorial projects".
The presentation of the Mediaset schedules is imminent, scheduled for July 4, when the cards will be revealed: for the popular presenter, the long marriage with Cologno Monzese could be over here. Last June 2, the face originally from Naples, at the end of the last episode of Pomeriggio 5, had made an appointment for the new season: "For you my friends, for you my friends who always follow me, always and forever, we'll see each other, obviously, in September".
A month later, however, everything has changed radically. After fifteen seasons, the Dursiana era in the afternoon of Canale 5 has ended: it must be said that Mediaset has not officially announced that the program will be canceled. So what could happen? Sealed lips, many hypotheses, will D'Urso be replaced and with whom? Will there be another afternoon format? The rumors are persistent and not from today. We start with Myrta Merlino: Davide Maggio relaunches online the hypothesis that it could be the former face of La7 to inherit the container of the Mediaset flagship.
Pier Silvio Berlusconi had already declared last fall that "programs that mix gossip, politics, gossip and crime news don't work anymore. They are the past". However, rightly or wrongly, Barbara D'Urso ended up embodying a certain way of doing television at a certain point Mediaset came to entrust her with three programs in a single season, Pomeriggio 5, Domenica 5 and Live – Non è la D'Urso. Then the progressive decommissioning of the programs, in view of the end of her contract expiring in December.
Interviewed on the sidelines of Silvio Berlusconi's funeral, the presenter said: "They called me the next morning and said: 'Mrs. D'Urso, the president wants to speak to you'. I said: 'Silvio, what's up? Didn't you like what we did?'. But he was always very nice to me professionally."
Barbara D'Urso had also been talked about as a new judge on Milly Carlucci's Ballando con le stelle, but the host of the Rai1 dance show had said at the time that she had contacted the presenter years ago to have her as a guest dancer for one night. But changes in the composition of the jury are not excluded. And, strangely, the last post on Barbara D'Urso's Twitter profile this morning recalls, with a photo of the film, the 40 years of Flashdance: "For me who am crazy about dance, one of the most beautiful films ever... I admit that I have tried to imitate those choreographies several times...".
During her career, D'Urso, born in 1957, has become one of the most representative faces of Mediaset, where she hosted, among other programs, three editions of Grande Fratello (from the third to the sixth and an episode of the fourth surpassed in ratings an evening of the Sanremo Festival 2004, an event that had never happened before in the history of television) Mattino Cinque and La Pupa e il Secchione. She has also been an actress in films and TV series, among which the most famous is La Dottoressa Giò.
Article published on 1 July 2023 - 20:55
