LLotteria Italia continues to be a fundamental element of Italian culture. The tradition of purchasing a ticket, organized by the Customs and Monopolies Agency, began in 1957 and has seen an increase in sales this year, with a +25% increase compared to the previous edition. Sales will reach 8,5 million tickets, exceeding the 6,7 million of the previous draw.
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Interest among young people
The Lottery maintains its appeal over time, as demonstrated by the growing interest shown by young people. Retailers interviewed by Agipronews noted that many young people are still eager to buy the ticket to keep or give as gifts, eagerly awaiting the January 6 draw on Rai 1, where the millionaire prizes will be revealed during the special edition of “Affari Tuoi”.
The De Martino Effect
The boom in sales can also be attributed to the “De Martino effect”. The new host, in fact, has brought renewed importance to the Lottery, helping to make it the “final act” of the Christmas holidays. With the music of the bersaglieri in the background, the distribution of the ticket during the episodes represents a moment of sharing and dreaming, accessible to everyone, eager to change their lives.
Article published on 24 December 2024 - 10:19
The Italian lottery is a great way for people to dream. However, I don't know if it's right for young people to invest money in tickets, maybe they should use the money for more useful things, like school or work.